#BazaarWomenInFocus: Suhani Parekh is sculpting the future of modern jewellery and couture one design at a time

For Suhani Parekh, jewellery is not just an accessory—it’s an extension of art, form, and individuality. As the creative force behind Misho, her award-winning contemporary jewellery label, Suhani has redefined the boundaries of design, transforming metal into modern sculpture. Her pieces—architectural, fluid, and unapologetically bold—have found fans across the globe, adorning icons like Beyonce, Rihanna, and Kim Kardashian, and gracing the pages of international fashion bibles.

A graduate from Goldsmiths, University of London, Parekh began her creative journey in fine arts and sculpture. Her background in visual art continues to influence Misho’s signature aesthetic—clean lines, structured silhouettes, and a play of proportion that feels as much like wearable architecture as it does adornment. Founded in 2016, Misho has since become a global name synonymous with modern luxury and design innovation, featuring at major international retailers and celebrated for its commitment to craftsmanship and sustainability.

Parekh's approach to design has always been deeply intuitive. Each Misho collection tells a story—from celestial-inspired forms to pieces that echo organic textures, her work explores the meeting point of minimalism and movement. But at its core, Misho is also about emotion. “I’ve always seen design as a way to create beautiful things that make women feel absolutely amazing,” she said in her acceptance speech at the Harper’s Bazaar Women of the Year 2025 Awards.

“Thank you to Harper’s Bazaar for this incredible honour. It is amazing to be standing here today with so many women who have been shaping the cultural narrative and the design space in India and internationally. So this feels very special," she gushed.

"I have always seen design as a way to create beautiful things that make women feel absolutely amazing. And as we venture into new spaces from fine jewellery to couture, it’s amazing to be recognised for the chapter that really started it all for us—the jewellery. A big thank you to my team—I wouldn’t be here without them. And a big thank you to the women who have been so supportive of our work and our pieces," she concluded.

Her words echoed her creative philosophy that design is not only about innovation, but also about empowerment. 

In recent years, Misho has expanded into fine jewellery and couture collaborations, marking a new chapter for the brand while staying rooted in its sculptural DNA. With each collection, Parekh continues to merge artistry with wearability—a balance few achieve with such effortless sophistication.

In a world that often confuses excess with luxury, Suhani Parekh reminds us that true elegance lies in form, function, and feeling. She stands at the forefront of a new generation of Indian designers who are not just participating in the global dialogue of design, they are shaping it.
 

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