5 legendary bridal couture houses every bride should know

White bridal gowns are in a league of their own and the styles run the gamut. You’ve got Vera Wang’s avant-garde creations, but also Zuhair Murad’s fairytale-esque pieces to fit every kind of bridal brief. But one thing’s guaranteed: the aisle turns into a runway effortlessly with these iconic designers. It’s the kind of stuff you’ve read about in books, brought to life by the best in the business. 

Zuhair Murad

With Zuhair Murad, it’s all about flattering silhouettes and the kind of old-world glam befitting a bride on her wedding day. This particular creation from the Fall 2026 collection is straight out of a fairytale, featuring Murad’s trademark artisanal embroidery and a Cathedral veil for dramatic effect. One look at those crystal embellishments with delicate lace, and looking back is not a choice anymore. Brides, here every dress is a piece of art, and you’re the muse.

Vera Wang

Widely credited with modernising bridal couture, she’s now the last word in that very category. Aspirational and trend-defyingly bespoke, Wang’s individuality shines through every piece. A celebrity favourite for its avant-garde appeal, expect the unexpected here from oversized bows to layered tulle, deconstructed elements and playful colour (we’re talking blush and black). The secret behind her refined aesthetic? Break every rule in the bridal book. So far, so good.

Oscar de la Renta

The bridal lexicon is incomplete without acknowledging his eponymous label. Ultra feminine and every bit whimsical, wearing an Oscar de la Renta is romanticism at its couture best, ask any of his high-profile brides. He once famously said, “It’s only fashion when a woman puts it on,” putting into perspective his befitting title as the master of wedding wear. Coveted for its craftsmanship, trademark floral detailing with opulence dominating its DNA, brides can expect princess treatment and nothing less from this legacy brand.

Elie Saab 

The man who brought Middle Eastern artistry to Paris continues to be on the bridal bucket list. Sculptural finesse and European elegance define every artisanal gown, with that dreamy but demure finish. His potency is unmatched with enduring elegance always the first order of business. And, brides will love this, pragmatism does not take a backseat with removable sleeves, detachable trains, and versatile overlays stitched onto designs for ease of wear. This piece, for instance, features sequins, beads, and stones, with a barely billowing overskirt for added depth and dimension. 

Vivienne Westwood

If it’s a bridal corset, it’s got to be Vivienne Westwood. Equal parts punk and poised, it’s an unconventional yet evergreen pick that’s cemented a name for itself in the annals of wedding trousseau. An advocate of sustainability, her creations are the epitome of rebellion and romance, all in one. Crafted for the bold bride with its asymmetrical cuts, standout prints, and dramatic draping, brides come for the sheer shock value and stay for the impeccable fit. 

Lead image: Pexels

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