September, the busiest month in the fashion calendar this year, is just a few days away from its second fashion week. Even before fashionistas could bid goodbye to the events of the New York Fashion Week, a five-day fashion fiesta awaits them at the London Fashion Week. 180 The Strand and Somerset House in London will be home to some of the biggest and most talented designers, who will showcase their latest collections for the Spring/Summer 2024 season from September 15-19.
With the big guns such as Burberry, Simone Rocha, JW Anderson, and Richard Quinn all set to bring their A-game to the event that will see 70 shows over five days, here’s what to expect.
A power-packed Day 1
An immersive Vogue World event will open the London Fashion Week, with a one-night-only show at Theatre Royal Drury Lane. It’ll be followed by collection reveals by British brand Stefan Cooke, Edward Crutchley, and Natasha Zinko. The day will also witness Priya Ahluwalia, the designer and founder of the menswear brand Ahluwalia, combine elements from her Indian-Nigerian heritage and London roots and explore the potential of vintage and surplus clothing by giving a new life to existing materials.
All eyes are on HARRI
The second day will see the Kerala-born, London-based designer showcase his inaugural runway show at the prestigious fashion week. Ever since he launched his label HARRI’s, inflatable latex clothing has made waves on the fashion scene; singer Sam Smith even wore it to the 2023 Brit Awards. This time around, HARRI’s collection will be showcased at London’s Old Selfridges Hotel and will see him present a range of billowing garments.
What the weekend has in store
The rest of the Saturday will see Eudon Choi commence proceedings before other big names such as JW Anderson, Roksanda, and Molly Goddard all take to the ramp to showcase their latest collection. Add to that, Matty Bovan makes a return to London Fashion Week, where he will expand his world of upcycled clothing with self-expressive artistic transformations.
Sunday will see Simone Rocha, ERDEM, and Pam Hogg present their collections along with Norwegian brand Holzweiler, which skipped the Copenhagen Fashion Week to debut at the British capital with its first-ever runway show in the UK.
Saving the best for the last
Appointed as creative director of Burberry in 2022, it was up to Daniel Lee to give the century-old luxury label a modern touch. So far, his tenure has been nothing but successful and his ideas simply stunning, as we witnessed in his debut collection at the London Fashion Week held earlier this year. Having given Burberry a contemporary refresh, the label returns to its customary slot at London Fashion Week this season, and is rumored to showcase Lee’s most extensive collection to date (on September 18).
In addition to the shows, this season, the British Fashion Council will be hosting a ’30 Years of London Fashion’ exhibition, which will feature some of the most iconic British-made pieces in fashion history and will take a deeper look into the talent our country has produced.