A few nights ago, I was mindlessly scrolling through my Instagram's 'explore' page and I came across Fenty Beauty's Colour Changing Blush stick (Rihanna, if you're reading this please send these to India!) and I was amazed. It also appeared in several other beauty reels and it dawned on me that social media has now become the go-to place for all things beauty—from the most innovative products to the most aesthetically pleasing ones. There is something so satisfying and informative about watching beauty reels. But the question arises, does a product's virality automatically make it worth investing? Well, not really. As much as we rely on social media you can't believe everything you see on it.
Thus, we decided to do our own research and share our findings with you all. Before you get swayed away by a product that doesn't deliver on its promises or causes some kind of damage, scroll through our list of viral products that truly deserve their fame.
Rare Beauty Soft Pinch Liquid Blush, ₹2,900
Sol de Janeiro Brazilian Bum Bum Body Cream, ₹3,800
M.A.C Squirt Plumping Gloss Stick, ₹1,950
Benefit Cosmetics Benetint, ₹1,950
Charlotte Tilbury Hollywood Flawless Filter, ₹4,000
Smashbox Halo Healthy Glow All-in-one Tinted Moisturizer, ₹2,990
E.l.f cosmetics Power Grip Primer, ₹1,095
K18 Professional Molecular Repair Hair Mask, ₹5,625