Style to shine: 10 emerging apparel and jewellery brands everyone’s talking about

These 10 emerging apparel and jewellery labels are defining what’s cool right now—with fresh silhouettes, striking details, and serious fashion cred. If you're not already wearing them, you will be soon.

Jariera 

Jariera is born from the soul of Banaras, delivering Banarasi sarees to the world, lovingly crafted in the very place where the art was born and lives on with pride in every weave. Born from a 40-year-old textile legacy, Jariera’s signature features include luxurious standout fabrics, intricate detailing, and fluid drapes that feel light and effortless to wear. Whether it’s weddings, festivals, intimate celebrations, or everyday elegance, each piece is rooted in heritage and styled for today. The brand works with a versatile range of silks, primarily satin, georgette, tissue, kataan, kora, and more. Beyond sarees, Jariera also offers blouses, dupattas, accessories and more, all crafted using the same Banarasi textile artistry. These versatile pairings allow women to personalise their drape or create a complete look rooted in tradition.

Rana's

Rana's has been the favourite shopping destination in Jaipur for over 100 years—one of the oldest and best saree shops in Jaipur. Rana's at Ganpati Plaza and Johari Bazaar are a part of every bride’s trousseau hunting space. When it comes to leheriyas and bandhanis from Jaipur, Rana's is the first name that comes to mind.

Rana's brings timeless Indian elegance to life with handcrafted lehengas, sarees, and suits inspired by the royal heritage of Rajasthan. Each ensemble is a reflection of intricate craftsmanship, luxurious fabrics, and exquisite designs—ideal for weddings, festivities, and special celebrations.

Blending traditional artistry with a regal aesthetic, Rana's is known for creating couture that feels both rooted and refined. These are more than garments—they are heirloom pieces designed to make every woman feel royal. Elevate your festive wardrobe with elegance that lasts a lifetime.

Isa By Dolly Wahal

Isa by Dolly Wahal is a modern luxury fashion house celebrated for its intricate embroideries and refined silhouettes, designed especially for the contemporary Indian bride. At the heart of the label lies a profound reverence for the art of hand embroidery, with each piece meticulously brought to life by skilled artisans. The brand evokes a luxurious sensibility, where regal glamour seamlessly meets imaginative detail. By merging artisanal craftsmanship with innovative cuts and dreamy colour palettes, Isa delivers collections that are both timeless and expressive. Each creation is a statement, crafted to honour tradition while embracing the aspirations of a new generation.

Brides worldwide are increasingly drawn to Isa by Dolly Wahal, captivated by the brand’s perfect blend of modern sensibilities and exquisite detailing. The label’s growing popularity is a testament to how deeply today’s brides connect with its contemporary approach and thoughtful artistry, finding in every garment a reflection of their own individuality and dreams.

Isa by Dolly Wahal offers more than garments; it curates experiences that reflect individuality and sophistication. Effortlessly balancing classic charm with a future-forward vision, the brand continues to redefine Indian bridal couture, inviting brides to celebrate their stories in pieces as unique and memorable as themselves.

GKD Edit

In a world of fast trends, GKD.Edit delivers fashion with intention. This emerging label, from the house of Garima Karwariya Designs, reimagines everyday wardrobe fits with a luxe, confident twist.

With a focus on statement pieces, clean tailoring, and limited-edition drops, GKD.Edit captures the rhythm of the modern woman’s style: versatile, bold, and effortlessly chic. Whether it’s a power-draped dress or a delicate, flowy silhouette, every piece is designed to carry its own attitude.

From dreamy vacation wear and elevated brunch looks to date-night fits and formal dinner statements, GKD.Edit has you covered for all your moods and moments. Rooted in quality, driven by design, and unapologetically fresh, GKD.Edit is the new name redefining India’s premium fashion scene.

Citara

Cítara—By Anjali T. Kothari, a label of hand-embellished occasion wear—for women who want to dress chic all day and night! Cítara is an inspired style label that celebrates femininity and sophistication, and aims to offer the most coveted must-haves for today’s woman. Crafted with precision using the finest materials, at Cítara we find motivation in music, art and travel and translate these influences in thoughtful designs and curated collections to make each day more special and beautiful for all women!

Conscious Carat

Conscious Carat is a Jaipur-based D2C lab-grown diamond and polki jewellery brand redefining affordable luxury in India. As Rajasthan’s first lab-grown jewellery store, they combine innovation with tradition to offer sustainable fine jewellery crafted with care. Backed by Agarwal & Company Fine Jewellery (est. 1964), their 60+ years of legacy ensure unmatched expertise and trust. The designers and karigars bring timeless pieces to life using IGI, SGL-certified, BIS-hallmarked materials. Every piece reflects Jaipur’s artistry while honouring environmental responsibility. Our strong online presence, personalised service, and strategic digital marketing help us connect meaningfully with customers worldwide. Conscious Carat is more than jewellery—it’s a movement towards conscious, sustainable luxury that builds lasting relationships and trust.

PROT Official

Ayushi Jindal, founder and creative director of PROT Official, is redefining the language of corporate fashion through a distinctly architectural lens. The brand was born from a clear gap in the Indian market—while basic pantsuits and formal shirts were available, mid-luxury, high-street corporate fashion was noticeably absent.

With a foundation in architecture, Jindal brings structural clarity, clean lines, and geometric precision to every silhouette. The result is a wardrobe of purposeful pieces—precise in construction, confident in presence, and timeless in appeal. PROT Official resonates with women across global cities who seek a balance of style, substance, and authority in their wardrobe—those who value detail-driven design and a modern, assertive silhouette

Chinaya Banaras

Chinaya Banaras brings a fresh perspective to Indian ethnic wear, rooted in heritage and crafted for today’s discerning audience. Founded in 2021 by Namrata Agrawal, the brand draws on her family’s textile legacy to reimagine Banarasi artistry with a modern approach. Every piece is developed in-house—from fabric selection to final finish—ensuring quality and originality.

Known for pure silk sarees, Banarasi lehengas, designer blouses, silk fabrics, and Indo-Western styles, Chinaya offers personalised options including custom stitching and occasion-based designs for weddings and festivals. Celebrity-inspired collections and curated colour palettes reflect cultural relevance with contemporary appeal.

With a strong focus on artisan partnerships, ethical sourcing, and thoughtful design, Chinaya Banaras is redefining how traditional wear is created and experienced—both in India and globally. 

Elevn 

Elevn is a contemporary womenswear label born from the bond of two sisters and a shared dream to create timeless pieces that speak to both strength and softness. Rooted in our love for clean lines, structured tailoring, and fluid silhouettes, each design is a reflection of their journey, values, and creative rhythm. Crafted with premium fabrics and purpose, the collections focus on elevated essentials that move beyond trends. Inspired by the number 11, the symbol for connection and new beginnings, Elevn is more than just a brand. It’s a love letter to intentional fashion, to sisterhood, and to the women who wear it.

For Fall’25, you can expect tailored cuts with elevated shoulders, structured silhouettes softened by lace and suede. Statement sleeves add drama to the quiet. This edit of pieces is made for in-between moments: bold but easy, polished but effortless. The brand will also introduce minimal, sculptural prints.

Berylle Jewelry

Berylle Jewellery is a fine jewellery brand where artistry and emotion come together to create timeless, meaningful pieces. Each item is meticulously handcrafted using fine materials, ensuring exceptional quality and design excellence. Drawing inspiration from ancient architecture, nature, and India’s rich cultural heritage, Berylle endeavours to blend tradition with modern inspiration.

Personalisation lies at the heart of Berylle’s philosophy. The brand listens to each client’s story and weaves unique symbols, motifs, or gemstones into bespoke designs, transforming jewellery into memories which you can adorn. Whether it’s an elegant engagement ring or a daily jewel, each piece evolves gracefully to become a treasured heirloom.

The ‘Echoes of the Shell’ collection celebrates individuality through baroque pearls, where each pearl is sculpted naturally in a unique shape. Embracing perfection in imperfection, this collection honours the beauty of being the authentic you. At Berylle, jewellery is more than an accessory; it is a legacy of art, emotion, and identity.

All images: The brands

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