From regenerative skincare to gourmand fragrances, these products will be mainstays in your arsenal in 2025

As 2025 is almost upon us (cue the sighs over 2024 passing by in a flash), and we are looking forward to the magic of the new year and what it holds. For one, we look forward to ushering in new trends that will mark the year ahead. Some we carry forward from this year—like the obsession for sweet gourmand fragrances—and for others, we are open to experiment—like the 90s silver peepers. Last year also saw the Indian beauty industry expand and welcome several international players, giving us access to the best—a momentum that promises to continue. As we take stock of the new brands, latest launches, of the-moment products, and upcoming trends, these are the must-have beauty products in 2025.

FRAGRANCES

Calm Face and Body Mist, Secret Alchemist

Wellness continues to be an integral part of our lives. This face and body mist by Secret Alchemist is infused with lavender, ylang-ylang, cypress and patchouli for leisure and balance. You can use it on the go for stress relief and to uplift your mood.

Vanilla Skin Body & Hair, Phlur

Mists are having a moment, especially multifunctional hair and body mists. The brand of the moment, Phlur, has a Vanilla Skin Body & Hair Mist in its repertoire that has addictive vanilla and cosy sandalwood at its core. It’s a bestseller for a reason.

Barénia Eau de Parfum, Hermès

Chypre is a fragrance of contrasting notes. It’s fresh and woody, but sensual too. This unique olfactory family is having a moment, and the newest one is Barénia, the first chypre perfume created by perfumer Christine Nagel for Hermès. The skin perfume combines dreamy patchouli, delicate butterfly lily, warm oakwood, and delicate miracle berry.

Yum Boujee Marshmallow Eau de Parfum, Kayali

Gourmand fragrances will continue to be the flavour in 2025, and nobody does good-enough-to-eat ones better than Kayali. This year-end launch by Mona Kattan has mouth-watering notes of fluffy marshmallows, succulent strawberries, and whipped vanilla.

Orphéon Solid Perfume, Diptyque

Solid perfumes are becoming increasingly popular in the fragrance world. They’re pocket-sized, travel-friendly, portable, and last longer. Our pick? The Orpheon Solid Perfume with notes of juniper berry, cedar, and tonka bean. With Diptyque now in India, you also have easy access to it.

MAKE-UP

Lip + Cheek Cream Blush Stick, Milk Makeup

We love a multifunctional product in our arsenal, and with Milk Makeup recently launched on Sephora, we can get our hands on this creamy stick for your lips and cheeks. It has a glowy, barely-there feel and features skin-loving ingredients like mango butter, avocado oil, and apricot oil. A little goes a long way!

Signature Hydra Crème Lipstick, Kay Beauty

With the creaminess of a balm and the colour pay-off of a lipstick, the creme lipsticks by Kay Beauty are unmatched. These are enriched with hyaluronic acid, Moroccan oil, and lychee extract to hydrate, protect, and nourish your lips.

Power Grip Primer and Setting Spray, E.L.F. Cosmetics

Primers and setting sprays are a growing category, and this is the perfect duo for long-lasting make-up. Not for nothing, these are viral sensations on TikTok. Together, they will grip make-up for long wear and keep your skin hydrated for a dewy finish.

Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, Charlotte Tilbury

We will still be chasing a skin-like finish with our foundations in 2025. Bonus, if it comes with skincare benefits. This foundation stick offers a soft glow and is infused with skin-loving ingredients like Collageneer (that improves firmness, bounce and elasticity of the skin), hyaluronic acid, and vitamin E.

Icy Nude Eyeshadow Palette, Huda Beauty

If the S/S’25 runway beauty trends are anything to go by, icy eyes will be everywhere. And nobody does an eye palette better than Huda Beauty. Her latest Icy Nude eyeshadow palette combines frosty silvers with cool burgundies to ace a 90s-inspired silver eye or a bold futuristic eye make-up.

SKINCARE

The Cream, Augustinus Bader

Regenerative skincare is becoming bigger, and The Cream is a hydrating daily moisturiser that supports cellular renewal and dramatically improves the skin’s appearance. It is powered by TFC8® (Trigger Factor Complex TFC™), a blend of natural amino acids, vitamins, and peptides. The TFC8® technology guides key nutrients and powerful natural ingredients to the skin, creating and supporting an optimal environment for cellular renewal. Lucky for us, the brand has recently launched in India on Tira.

Face Serum Duo, Forest Essentials

Science meets Ayurveda with Forest Essentials’ new launch, the Varuna and Samsara face serums. Enhanced with nano particles, a complimentary regime of day and night serums deliver results similar to conventional skin fillers.

UFO™ 2, Foreo

Skincare tech gives you access to the best beauty treatments in the comfort of your home and is getting more advanced each year. The Foreo UFO2 is a multifunctional beauty device that offers professional-level treatments. The handheld device uses LED light therapy, thermotherapy, and cryotherapy with T-sonic pulsations to enhance the absorption of face masks.

Cicapair Intensive Soothing Repair Gel Cream, Dr.Jart+

The focus on the skin barrier, its health, and repair will continue in 2025, and Cica or Centella Asiatica will remain a hero ingredient for its calming properties. K-beauty brand, Dr. Jart+, recently entered the Indian market via Nykaa, making their bestselling Cicapair range and its benefits easily available to us.

Superberry Hydrate + Glow Dream Mask, Youth To The People

Having recently launched in India on Sephora, the brand is for those who prefer clean, vegan skincare formulations. This overnight mask hydrates, plumps and brightens with powerful, antioxidant-rich superberries and THD ascorbate to target dullness and uneven skin tone for brighter, more radiant skin.

HAIRCARE

Rosemary Mint Purifying Shampoo, Aveda

Rosemary continues to be an ingredient of intrigue. This shampoo infused with rosemary and micellar technology removes product build-up, clarifies your scalp, and lends volume and shine.

Multi-Peptide Serum for Hair Density, The Ordinary

In 2025, the focus is on simple and effective formulations that promote hair growth and scalp health. The Multi-Peptide Serum is a leave-in formula designed to support the scalp, and give you thicker and denser hair, thanks to a combination of peptide technologies and a series of plant-based extracts.

Curve® Creative Curl Wand Hair Curler, GHD

Beach waves never really go out of style, and according to the S/S’25 runways, it will be no different in the coming year. The GHD curler can create natural-looking, beach-appropriate or big, bouncy hair for a more dramatic look.

Vinosun Protect—Very High Protection Sun Water SPF50+, Caudalie

360-degree sun protection is coming under the spotlight, and hair sprays with SPF will be a constant in our arsenals. The Very High Protection Sun Water SPF50+ can be used on your face, body, and hair and keeps you safe from UVA/ UVB rays. It absorbs fast without feeling greasy and has a gentle summer fragrance.

Initialiste Advanced Scalp and Hair Serum, Kérastase

Just like in skincare, regenerative products in haircare are becoming sought-after. The serum by Kérastase uses plant-based stem cells, regenerative proteins, and peptides to revitalise scalp cells, improve follicle health and boost hair density.

Also read: Scalp care essentials that will protect and nourish your locks this winter

Also read: Everything that's trending in beauty this month