4 experts share the psychology behind what we wear and how it shapes our identity

Every morning, as we stand in front of our closets, a subtle yet complex decision-making process unfolds. After all what you wear is a reflection of who we are, how we feel (that day), and how we want to be perceived. The psychology of dressing up is as layered as a couture gown, combining elements of self-expression, social cues, and even biology. But what truly drives our sartorial decisions?

Fashion psychologists, sociologists, and behavioural experts have long studied the motivations behind what we wear. According to Dr Karen Pine, a professor of psychology and author of Mind What You Wear, our outfits significantly impact our confidence and mood. Pine’s research highlights that people feel more empowered and capable when they wear clothing that aligns with their self-perception. “What we wear can change not only how others perceive us but also how we perceive ourselves,” she notes. This is why that perfectly tailored blazer can make you feel ready to conquer the world or why slipping into an old, oversized sweatshirt offers an instant sense of comfort.

Another key factor is identity. For centuries, clothing has been a powerful tool for self-expression. What we choose to wear signals our values, aspirations, and affiliations. Whether it’s a streetwear enthusiast sporting oversized hoodies or a minimalist embracing neutral tones, outfits are a wearable biography. Today, social media amplifies this phenomenon, with millions curating their personal style online. In an era of fit checks and OOTDs (Outfit of the Day), dressing up is no longer just about the physical self—it’s also about the digital self.

However, dressing up isn’t always about self-expression. Sometimes, it’s about social signaling. Psychologist and sociologist Dr Jennifer Baumgartner, in her book You Are What You Wear, suggests that clothing is a form of non-verbal communication. “We dress to project a version of ourselves that we want others to see,” she explains. This is particularly evident in professional settings, where power dressing becomes a strategy to convey authority, or in cultural gatherings, where traditional attire honours heritage and shared identity.

Body image also plays a significant role in shaping our fashion choices. Dr Susan Albers, a clinical psychologist specialising in body positivity, highlights how our relationship with our bodies influences how we dress. “Clothing can be a tool for self-love or self-criticism,” she explains. For some, it’s about choosing outfits that celebrate their favourite features, while others may use fashion to hide perceived imperfections. But as the narrative around body image evolves, so does our approach to dressing.

In 2025, the notion of a singular "perfect body" is finally fading. More than ever, the fashion industry is embracing inclusivity, with brands launching plus-size collections, casting diverse models, and spotlighting campaigns that celebrate all body types. From high-fashion labels like Valentino to streetwear brands like Savage x Fenty, the message is clear: fashion is for everyone. This shift has empowered people to wear what makes them feel like their best selves, regardless of societal pressures or outdated ideals.

At the same time, the post-pandemic era has reshaped our approach to dressing up. With the rise of remote work and loungewear, comfort became a priority. But as the world re-embraces social events, dressing up feels like a joyful rebellion—a way to celebrate individuality and reclaim personal style. Fashion theorist Dr Valerie Steele believes this resurgence is deeply rooted in the human need for novelty and self-expression. “Clothing is about transformation. It lets us step into a role, whether that’s a glamorous version of ourselves or someone bold and experimental,” Steele explains.

Ultimately, the purpose of dressing up is deeply personal. It’s about connection—to ourselves, our communities, and even our aspirations. But if your wardrobe feels more like a source of stress than empowerment, it might be time for a reset. Dressing should make you feel confident, joyful, and aligned with who you are. Because at the end of the day, fashion isn’t just about looking good—it’s about feeling good, too.

From the psychological impact of colour choices to the rise of body-positive campaigns, what we wear continues to evolve alongside cultural and individual shifts. And in this evolution lies the beauty of fashion—it allows us to reflect, adapt, and transform, one outfit at a time.

All images: Pexels 

Also read:How polka dots are making a bold comeback in 2025 fashion

Also read: Structured bags are back in style—here are the must-haves for your collection