These curators are defining style and bringing the best of Indian design to the forefront

India’s fashion ecosystem is thriving, thanks to a group of discerning curators and buyers who do more than just stock collections. They shape trends, elevate craftsmanship, and serve as custodians of Indian design, ensuring that heritage techniques find a place in contemporary wardrobes. Their boutiques are not just retail spaces but institutions that celebrate creativity, storytelling, and individuality. With a growing global appreciation for Indian textiles, indigenous craftsmanship, and sustainable fashion, these visionaries are making Indian fashion more relevant—and coveted—than ever.

Anantam: A personalised approach to curation

Founded by Namrata Gupta and Rajesh Gupta, Anantam is a multi-designer boutique that seamlessly blends traditional Indian aesthetics with contemporary sensibilities. But what truly sets it apart is its meticulous curation process, which is deeply intuitive and tailored to the needs of its clientele.

"We curate a line based on our clients' preferences and preferred price points, ensuring that every store has a distinct vision," says Namrata. "Each of our locations is different, with 70-80 per cent of the merchandise varying based on the space, the racks available, and the kind of shopping experience we want to create."

From trousseau shopping to fusion wear, every category is carefully considered. Upcoming designers are scouted not just for their talent but for how seamlessly they fit into Anantam’s aesthetic. "We are very vigilant about fresh talent. We look around, and when we see someone with potential, we reach out—or they reach out to us. It’s always a collaborative process. We discuss ideas, price points, even colours, ensuring the collections feel cohesive and relevant."

For Gupta, curation is instinctive, a constant process of evolution. "Every season is a fresh canvas. We paint it differently each time, keeping it exciting not just for our clients but for ourselves too."

Ensemble: The pioneer of multi-designer retail

As one of India’s first multi-designer boutiques, Ensemble has long been synonymous with innovation. With a legacy of having launched some of India’s most celebrated designers, the store continues to be a powerhouse of discovery.

"We’re always on the lookout for new talent and find designers in so many different ways," says Aria Parikh, daughter of Ensemble’s executive director Tina Tahiliani and head of special projects at the brand. "Many designers reach out to us directly, but we also have a team of merchandisers constantly scouting—both online and offline—for fresh perspectives."

But it’s not just about discovering talent; it’s about nurturing it. "We have a clear point of view on onboarding designers. Luxury isn’t just about how a garment looks—it’s about how it feels and how it makes you feel. We look for originality, impeccable craftsmanship, and a vision that feels relevant today but will stand the test of time."

Every store under the Ensemble umbrella has its own identity, tailored to its clientele while maintaining a cohesive design philosophy. "Quality, great design, and a strong perspective remain central. But each store is curated based on its specific market and surroundings, ensuring that while every door feels unique, there’s still a common thread tying it all together."

Ogaan: A tapestry of Indian fashion

Established in 1989 by Kavita Bhartia, Ogaan is one of India’s pioneering multi-designer boutiques. Meaning "wave" in Sanskrit, the name reflects the store’s ever-evolving approach to fashion. A trailblazer in housing multiple designers under one roof, Ogaan has played a pivotal role in shaping the country’s retail landscape. With a carefully curated mix of established labels and rising stars, it has become the go-to destination for those seeking a refined take on Indian fashion.

Pernia’s Pop-Up Shop: Bridging designers and consumers

Launched by Pernia Qureshi, this game-changing platform began as an e-commerce destination before expanding into physical retail. With boutiques in key cities—including a standout studio in Chennai—Pernia’s Pop-Up Shop has made luxury fashion more accessible to a wider audience.

Amethyst: Chennai’s cultural and fashion haven

More than just a boutique, Amethyst, founded by Kiran Rao, is a cultural institution. Housed in a restored colonial-era bungalow, it blends fashion, art, and gastronomy into an immersive experience. Showcasing handcrafted textiles and contemporary silhouettes, Amethyst is a space where heritage and modernity coexist beautifully.

Mogra: A commitment to handcrafted elegance

Founded by Sheena Roy in 2014, Mogra champions sustainability and craftsmanship. With a strong focus on ethically produced fashion, the boutique curates collections that merge traditional techniques with contemporary aesthetics, offering shoppers timeless, one-of-a-kind pieces.

The art and future of fashion curation

As digital retail, sustainability, and cross-cultural collaborations continue to redefine the industry, these visionaries will remain at the forefront—balancing heritage with contemporary sensibilities, artistry with commerce, and tradition with trend. These curators are more than buyers—they are storytellers, cultural custodians, and the tastemakers shaping the evolution of Indian fashion. Their boutiques serve as incubators for emerging talent, preserving traditional craftsmanship while embracing modern innovation. By bridging the gap between designers and consumers, they ensure that Indian fashion not only stays relevant but thrives, both locally and globally. With their keen eye for curation and commitment to excellence, they are scripting the future of Indian fashion—one collection at a time. 

 

Lead Image: Ensemble India

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