August 2025 fashion, beauty, and style updates you should know

From luxury houses testing the limits of beauty to homegrown stars fronting global campaigns, August proved that fashion and beauty are in no mood to play it safe. With bold launches, big debuts, and industry-shaping announcements, the month was a showcase of glamour, innovation, and boundary-pushing style.

Sabyasachi fine jewellery goes digital with Tata CliQ luxury

Sabyasachi’s universe of maximalist beauty has always felt like a rarefied world—carefully curated, deeply rooted in Indian heritage, and aspirational on a global scale. Now, the couturier has taken a bold step forward by making his fine jewellery available online for the first time through Tata CliQ Luxury. Launching with a 79-piece collection priced between ₹55,000 and ₹9,00,000, this digital boutique blends exclusivity with accessibility, without compromising on the integrity or timelessness the house is known for.

Rahul Mishra introduces statement bags at his new flagship

Rahul Mishra is expanding his storytelling into accessories with a collection of minaudières, saddle bags, clutches, and totes, each brought to life with his signature embroidery. The collection launched alongside the opening of his new flagship at Mumbai’s Kala Ghoda, transforming the space into a haven for his couture-meets-art vision. Known for collaborations with global houses like Tod’s, Mishra’s new bag line continues his exploration of wearable art with unmatched craftsmanship.

Rohit Gandhi + Rahul Khanna open menswear flagship in Mumbai

Mumbai just got a new landmark for menswear, courtesy of couture duo Rohit Gandhi and Rahul Khanna. Their flagship store reflects the brand’s signature architectural precision with black marble, minimalist grey walls, and metallic accents that evoke an art gallery atmosphere. Inside, the store presents their Autumn/Winter 2025 collection, festive edits, and a curated footwear range—pieces that embody their evolution from ready-to-wear pioneers to couture masters.

Messika shines in India with Ishaan Khatter and Valérie Messika

Parisian fine jewellery house Messika made its long-awaited India debut at The Chanakya, New Delhi, with founder Valérie Messika in attendance. Bollywood actor Ishaan Khatter joined the celebration alongside Pranav Saboo, CEO of Ethos, Messika’s exclusive retail partner in India. Guests discovered the maison’s signature contemporary diamond designs at the opening of its first boutique in the country—a milestone coinciding with the brand’s 20th anniversary year.

Louis Vuitton enters the beauty game

After 170 years, Louis Vuitton finally unveils La Beauté Louis Vuitton, a debut makeup line crafted by Dame Pat McGrath. The collection features 55 LV Rouge lipsticks ($160), 10 tinted balms, and eight eyeshadow palettes, packaged in Monogram- and Damier-inspired cases by designer Konstantin Grcic. With buttery textures, 12-hour wear, and scents by perfumer Jacques Cavallier Belletrud, and shades like scarlet 854 Rouge Louis and Sienna 203 Rose Odyssée cement this launch as luxury beauty at its boldest. Mark your calendars for August 25. 

Ishaan Khatter joins the BOSS League

BOSS has tapped Indian actor and dancer Ishaan Khatter as one of the faces of its Fall/Winter 2025 “Be the Next” campaign. Celebrating individuals who are emerging, boundary-pushing, and self-made, the campaign places Khatter alongside a global cast of inspiring talents—marking a proud milestone with an Indian star leading the charge for the brand internationally. 

Fenty Beauty and Fenty Skin Enter India

On August 4, Rihanna’s Fenty Beauty and Fenty Skin made their debut in India, rolling out across Sephora and Tira stores in 16 cities, as well as online. From the cult-favourite Soft’lit Foundation and Match Stix to the multitasking Hydra Vizor Moisturiser and viral Butta Drop Body Cream, the launch brings the brand’s inclusive approach to beauty and skincare closer to Indian consumers.

The second week of August 2025 was proof that fashion and beauty are only getting bolder, brighter, and more boundary-defying. If this month is any indication, the rest of the year promises plenty more sparkle.

All images: The brands

Also read: The runways are full of primary colors. Here’s how to wear them.

Also read: Luxury footwear maison, Rene Caovilla, collaborates with Indian couturier Gaurav Gupta