10 Asian beauty brands redefining the industry

Skincare is an ever-evolving industry, and Asian beauty brands—from South Korean to Japanese—are leading the way with their iconic products that are a combination of traditional ingredients and innovative techniques. Here is our pick of 10 Asian beauty brands that are changing the game and taking the world by storm:

Tatcha

This luxurious skincare brand takes inspiration from the beauty rituals of Japanese geishas. Their products are formulated with natural Japanese ingredients like rice, algae, and camellia oil, which are known for their anti-ageing and nourishing properties. If you want to indulge in a luxurious skincare experience, try their Dewy Skin Cream, which will leave your skin looking and feeling rejuvenated.

Shangpree

Shangpree is famous for its high-end spa treatments. With products made with natural ingredients like ginseng and green tea, its skin care line is known for their anti-ageing and calming properties. The Gold Premium Modeling Mask is a beloved spa treatment you can enjoy in the comfort of your own home.

Sulwhasoo

Another luxury Korean skincare brand, Sulwhasoo combines traditional medicine with modern science. With ingredients such as lotus flower and honey, the products boast a wide range of skin protection and brightening effects. The brand's Concentrated Ginseng Renewing Cream is a must-try for anyone seeking a luxurious anti-ageing cream. 

Dr. Jart+

Dr. Jart+ is an innovative brand which uses ingredients like tiger grass and tea tree oil to create products with calming and anti-inflammatory properties. For those with easily irritated and acne prone skin, Dr. Jart’s products are a must-try. Their Cicapair line, including a colour-correcting cream and serum, is a cult favourite for soothing irritated skin.

Cosrx

Another popular brand, Cosrx is all about simple, effective skincare. Their products feature natural ingredients like snail mucin and centella asiatica for hydrating and healing benefits. The Advanced Snail 96 Mucin Power Essence refreshes and rejuvenates dry skin almost instantly. It is a bestseller for a good reason.

Krave Beauty

Krave Beauty creates gentle, effective products for all skin types. Their range includes natural ingredients like matcha and oat extract for soothing and hydrating benefits. Whether you have oily, dry, or sensitive skin, Krave has something for you. Their Great Barrier Relief serum is a holy grail for those with sensitive skin.

Hada Labo

Japanese brand Hada Labo creates affordable yet effective skincare products with the hydrating powerhouse ingredient, hyaluronic acid. Their Hyaluronic Acid Lotion is a lightweight moisturiser with fast-acting ingredients and is bound to give your skin a quick refresh when you need the most. 

K-beauty

South Korean brand K-beauty focuses on natural ingredients like honey and propolis for effective skincare. Their Honey Propolis line, featuring a toner, essence, and cream is a favourite among those seeking hydrated, glowing skin.

Klairs

The South Korean brand Klairs creates products with natural, gentle ingredients like vitamin C and green tea for clear, healthy skin. Their Freshly Juiced Vitamin Drop is highly recommended for its brightening and anti-ageing benefits.

SK-II

High-end Japanese brand SK-II is known for their miracle ingredient, Pitera, which is derived by fermenting sake, and is believed to have anti-ageing and brightening benefits. Their iconic Facial Treatment Essence is extremely popular for its ability to improve skin texture and reduce the appearance of fine lines and wrinkles.