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The sneaker drops and athleisure labels dominating the style circuit right now

These brands prove that performance dressing now leads the style conversation.

Harper's Bazaar India

Sneakers have long been a kind of cultural currency. From street style staples to runway-approved essentials, they’ve long proven that comfort and cool can exist in the same breath. Today, that influence feels stronger than ever, with fresh sneaker drops arriving alongside a new generation of athleisure labels that blur the line between performance wear and everyday dressing.

At the same time, activewear has expanded far beyond the gym. Whether it’s for travel days, coffee runs, or even casual work settings, athleisure has become an integral part of the modern wardrobe. Brands like Puma and Onitsuka Tiger continue to deliver cult sneaker silhouettes, while newer labels such as Comet, Gully Labs, Life & Jam, and Cava Athleisure are redefining how India approaches sporty dressing.

Ahead, the sneaker and athleisure brands are currently shaping the conversation, proving that the intersection of fashion, movement, and street culture has never looked better.

Here are the sneaker drops you should keep an eye out for.

GULLY NUMBER 001 - Baaz Taal Blue, ₹5,490


Ludic DS Moto, ₹4,999


Comet Apex EMBER, ₹6,299


Thaely Y2K Pro Cybersigil | Sustainable Sneakers, ₹3,500


Rare'Z by Rare Rabbit Mercure- Metallic Redlace-up Leather Sneaker, ₹12,999


Onitsuka Tiger Mexico 66 Golf, ₹27,500


PUMA x RCB 2026 Palermo Leather Sneakers, ₹7,999


The athleisure brands you should have on your radar right now.

Superkicks Converse Chuck 70 De Luxe Pointed Mule Heel Platform Black/ Egret/ White, ₹7,999


Cava Athleisure, Pink Strap Back Sports Bra, ₹ 999 & Pink Hourglass Booty Shorts, ₹1,099


ELA Wear Sculpt Tank with built-in shelf bra - Custard Yellow, ₹3,499


Butteir Elevate Halter Tank,₹3,099 & Classic Leggings (Toast), ₹3,499


Bird Eye AURA JACKET, ₹2,999


If fashion has increasingly embraced movement, sneakers and athleisure sit right at the centre of that shift. What began as purely functional dressing has evolved into a style language of its own, one that effortlessly bridges sport, street culture, and everyday fashion. From statement sneaker drops to thoughtfully designed activewear, these pieces prove that comfort no longer comes at the cost of style. 

All images: The brands 

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