


From cult-favourite formulas reimagined to global brands entering India and trends to know of, this edit rounds up everything in beauty that is currently making waves. Consider it your shortcut to what’s new, noteworthy, and worth trying now.
PRESS PLAY

Huda Beauty’s cult Easy Bake formula has a new format—one that fits in your bag. The Easy Bake Pressed Powder brings the same airbrushed, non-caking finish to a travel-friendly compact, with up to 12 hours of shine control. Talc-free and suitable for all skin types, it’s your go-to for both setting make-up and quick touch-ups through the day. It comes in eight shades.
JELLY FIX

Dr.Jart+ has launched its Vital Hydra Solution Hydrating Lip Mask in India. The leave-on formula contains Hyaluronic Acid that hydrates, plumps, and smoothens dry lips overnight. Adorably packaged in a jelly bear pot, the concentrated formula is untinted and requires no rinsing. Designed for dry lips, it targets visible fine lines and boosts shine—making it a quintessential addition to any lip-care routine.
BLUSH HOUR

If your blush has been running warm, spring is a good time to reconsider. Think ballet blush—baby pinks with a satin finish that sit closer to porcelain than peach. Apply it higher than instinct suggests, across the nose bridge and apples of the cheeks, and layer cream under powder for a depth that reads as skin rather than colour. Consider it the season’s most persuasive case for editing your make-up kit.
BARRIER UP

Obsessed with glass skin? Laneige’s Water Bank Aqua Facial Serum promises to deliver it—from Seoul’s dermat clinics straight to your skincare shelf. The serum comprises PHA, AHA, and BHA for gentle resurfacing, alongside the brand’s Hydro Infusion Shot™ Technology for deep hydration. The formulation includes cross-linked Hyaluronic Acid, Polyglutamic Acid, PDRN, and Hyaluronic Ceramide to support the skin’s moisture barrier.
INDIA ENTRY

Make way for German cult favourite brand got2b, which has recently launched its range of high-performance hair styling products in India. The line-up includes the Glued Gel, Glued Hairspray with 72-hour hold, Glued Wax for flexible styling, and two types of dry shampoo. Known for strong-hold formulations that work across hair types and climates, the brand positions itself around individual style over conformity.
BUILT TO LAST

Estée Lauder reinvents its iconic stay-in-place foundation with a matte finish, enhanced skin-balancing benefits, and a wider shade range. The formula delivers buildable, breathable medium-to-full coverage with a weightless finish and 36-hour true colour wear. It controls oil, boosts hydration, and blurs pores—engineered to move with you all day.
MOLECULAR REPAIR

If you’ve been avoiding hair oils due to greasiness, K18 offers a solution with its Molecular Repair Hair Oil, now launched in India. The lightweight, silicone-free formula controls frizz for up to 24 hours while providing heat protection. Unlike conventional oils that coat the hair surface, this formula works at a molecular level using the brand’s patented K18Peptide™ to address damage from heat styling, chemical treatments, and environmental stress.
Images: Courtesy the brands and Instagram
This article first appeared in the March 2026 issue of Harper's Bazaar India
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