The power of connection: How to network with purpose and poise

In a hyper-connected world, networking has evolved far beyond exchanging business cards or sending connection requests. It’s no longer about quantity but quality—creating meaningful relationships that foster growth, collaboration, and mutual respect. We spoke with industry leaders and academics, including Snehal Shah, associate dean at SP Jain Institute of Management and Research (SPJIMR); Ashneet Kaur, assistant professor at SPJIMR; and Rajesh Bharatiya, CEO of Peoplefy, to uncover the art of authentic networking and how it can redefine professional trajectories.

Understand authentic networking

Networking is not a numbers game. As Snehal Shah explains, Unlike transactional networking, which is often ad hoc and without a goal, authentic networking requires preparation, focus, and clarity of purpose. This means identifying the specific gaps in your professional journey and seeking connections that can help bridge them. “It’s not about how many people you know, but how well you know them and how genuine your relationships are,” says Rajesh Bharatiya.

Prepare before you approach

Preparation is the cornerstone of successful networking. If you are nervous about meeting new people, start by researching their profiles, accomplishments, and interests. Ashneet Kaur suggests finding common ground—be it shared hobbies or current events—to make your conversations more natural. Bharatiya advises understanding your unique selling point (USP) and articulating it in simple, engaging language. “Armed with this much homework,” he says, “you can confidently strike a conversation with anyone.”

For example, if someone’s company recently made headlines, use that as an entry point. A thoughtful remark like, “I heard your company recently launched a groundbreaking product. What inspired that innovation?” This not only shows your interest but also opens the door to a deeper conversation.

Ease into conversations naturally

A successful interaction starts with a thoughtful conversation starter. Instead of diving straight into professional matters, begin with informal, yet relevant topics. “Ask about their hobbies, passions, or travel experiences,” suggests Kaur. Questions like, “I understand you’re a marathon runner—how did you get started?” can create an immediate connection. Similarly, sharing a short anecdote from your own experiences can keep the exchange engaging.

In-person or online, showing genuine curiosity and attentiveness makes a lasting impression. “Be fully present,” says Snehal. “Maintaining eye contact and actively listening instead of scanning the room reflects sincerity and respect.”

Following through is key

Networking events can feel overwhelming, but the key is to focus on quality over quantity. Before attending, prepare a shortlist of people you’d like to meet and research their backgrounds. Start conversations with approachable, neutral topics like sports or an event everyone is talking about. For example, Ashneet recommends mentioning something lighthearted like, “Are you attending the Coldplay concert in Mumbai?” as an icebreaker.

At the event, aim for meaningful exchanges rather than rushing through introductions. “Ask for permission to follow up later, and make the effort to follow through,” advises Snehal. A well-timed thank-you email or message referencing your conversation can reinforce the connection.

Leverage digital platforms effectively

Platforms like LinkedIn and Twitter are powerful tools for networking, but their potential goes beyond sending connection requests. Personalise your outreach by referencing shared experiences or mutual interests. Once connected, engage with their content by commenting on their posts or sharing insightful articles. “Consistently add value through your activity to build a strong personal brand,” says Kaur.

Bharatiya, however, emphasises the importance of respecting boundaries in online networking. “After sending a connection request, give space and choice to the prospective connection. Don’t be pushy. Networking should feel natural, not forced.”

Create value for others

The cornerstone of networking is mutual benefit. “Always see how you can help your friends in your network,” advises Bharatiya. Whether it’s sharing an article, facilitating a connection, or simply offering support, small gestures build goodwill.

Shah suggests proactively identifying the other person’s needs and offering assistance, even if they don’t explicitly ask. This could be as simple as saying, “Let me know if I can be of any help now or in the future.” Such gestures demonstrate your commitment to the relationship and establish a foundation of trust.

Master the art of the follow-up

A thoughtful follow-up is essential to keeping the conversation alive. Reference specific details from your initial interaction, express appreciation, and share a helpful resource if relevant. “When you reconnect later, referencing something they mentioned previously demonstrates attentiveness and genuine interest,” says Kaur.

For example, if they mentioned a project they’re working on, follow up with, “I’ve been thinking about your project—it sounds fascinating. How is it coming along?” Such personal touches show that you’re invested in their success.

Stay committed, even when results aren’t immediate

Networking is a long-term investment. It’s natural to feel disheartened if efforts don’t yield immediate results, but persistence pays off. “Approach networking without expecting guaranteed outcomes,” advises Bharatiya. View every interaction as an opportunity to learn and grow.

Even perceived failures are valuable learning experiences. Reflect on what went wrong, adapt your approach, and keep going. As Shah points out, “Networking is a continuum, not a one-time event.”

Keep connections alive over time

Building a network is one thing; maintaining it is another. Consistently engage with your connections by sharing articles, celebrating milestones, or simply checking in. Acknowledging special occasions like birthdays or work anniversaries, adds a personal touch that strengthens relationships.

As Bharatiya puts it, “Your good karma will start paying off. What goes around comes back.” By fostering genuine, long-term connections, you ensure that your network remains a valuable resource throughout your career.

Networking is not just about who you know—it’s about how well you connect. By focusing on authenticity, preparation, and mutual value, you can build meaningful professional relationships that stand the test of time. With these strategies, you’re ready to navigate any networking landscape, armed with confidence and clarity.

Lead image: Netflix

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