Wimbledon’s best match is fashion

Wimbledon 2025 has already delivered thrilling matches—but this year, it’s the fashion in the stands that’s truly stealing the spotlight. As the tournament unfolds (until July 13), celebrities are bringing serious style to SW19. On July 2, Olivia Rodrigo made a charming entrance in a red-and-white gingham dress, perfectly capturing the event’s quintessential strawberries-and-cream vibe. Priyanka Chopra turned heads in a sweeping white Ralph Lauren maxi, joined by Nick Jonas for a look that oozed effortless sophistication.

Leslie Mann embraced the Wimbledon white palette in a Dior cream Bar jacket paired with a delicate lace skirt, for a modern twist on classic summer dressing. Tom Daley added a playful jolt of colour to the stands in a teal Paul Smith suit worn with chunky loafers and a bold clutch, proving that personal style always has a place at Wimbledon. These fresh looks set the tone for a tournament where fashion shines just as brightly as the on-court action.

A legacy of iconic courtside fashion

This year’s standout outfits join a storied tradition of unforgettable Wimbledon looks. In recent years, Zendaya’s sharp, tailored suit turned heads for its bold, modern twist on courtside dressing. Taylor Swift and Travis Kelce’s polished, preppy appearances at past tournaments proved that coordinated couple style can hold its own alongside the fiercest matches. Margot Robbie’s asymmetric Maison Alaïa dress in playful polka dots and Alexa Chung’s khaki blouse and jeans offered equally memorable moments, blending effortless cool with nods to British heritage.

Wimbledon’s garden party meets runway

Beyond celebrity sightings, the charm of Wimbledon fashion lies in its unique ability to combine polished refinement with garden party ease. The event’s atmosphere—half English countryside fête, half high-stakes tennis match—encourages a playful approach to style. Every year, a parade of crisp linen maxis, breezy white dresses, tailored blazers, and soft pastels fills the stands, perfectly complementing the tournament’s emerald courts and signature purple-and-green colour scheme.

Patterns like gingham, polka dots, and stripes are perennial favourites, adding a timeless yet fresh feel to the looks on display. Sweaters casually draped over shoulders, butter-yellow suiting, and perfectly gelled hair nod to preppy traditions while inviting individual spins on classic summer dressing. It’s a sartorial playground where subtle rebellion meets old-school British charm.

A sartorial legacy steeped in history

Wimbledon’s reputation as a fashion mecca is deeply rooted in its storied past. The iconic all-white dress code for players dates back to the Victorian era, reflecting a time when propriety ruled both society and sport. First held in 1877, with women joining the tournament in 1884, Wimbledon quickly evolved into a social event where spectators matched the occasion with looks of polished sophistication. Over time, Wimbledon’s stands became synonymous with an elegant dress code that favoured timeless style over fleeting trends.

Where fashion is always the champion

More than a tennis tournament, Wimbledon has become a celebration of fashion’s power to unite tradition and modernity. From David Beckham’s sharp suiting to Rochelle Humes’ sky-blue capri pantsuit and Mia Regan’s effortless separates, each look contributes to Wimbledon’s tapestry of heritage and innovation. With no official dress code for guests, creativity reigns, encouraging a fresh spin on classic British summer style year after year. As the players chase championship glory, the stands themselves tell a parallel story of sartorial triumph. At Wimbledon, winning the fashion game is every bit as thrilling as winning match point.

All images: Getty Images

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