The new ‘Bleu De Chanel’ film, directed by Martin Scorsese, follows Timothée Chalamet on a stylish search for self

The 90-second campaign interprets what stardom and manhood mean in today’s world.

Harper's Bazaar India

The line between high fashion and artful filmmaking blurs in the electrifying new Bleu de Chanel campaign film. Starring Gen Z heart-throb Timothée Chalamet and directed by the legendary Martin Scorsese, the campaign is a cinematic exploration of a man grappling with his own identity. “In this short film, I am playing sort of a caricature of what my life could be seen as, sort of in a hyper-realised setting, and the publicity requirements that come with acting,” Chalamet says in a behind-the-scenes video shared exclusively with Harper’s Bazaar. “One of the highest honours, if not the highest honour, of my career: to get to work with Martin Scorsese in New York. I’m a New York boy—I’m a New York actor. Checking something huge off (the) personal bucket list.”

Chalamet, with a captivating on-screen presence, embodies the essence of Bleu de Chanel—a man of intricate layers. The film opens in a Manhattan loft apartment. Chalamet wakes up in a white tank top to prepare for an appearance on a late-night show. Here, the frenetic energy of New York becomes a metaphor for the constant flux of experiences shaping a man's journey.




Scorsese's signature masterful direction takes us through a series of vignettes—chauffeured cars, subway lines, and television sets—each a window into a different facet of Chalamet's character, navigating the fleeting fame that comes with success. In each scene, Chalamet inhabits the contrasting worlds with a quiet intensity. The campaign also features a cameo by emerging actor and fellow friend of the house, Havana Rose Liu.

Martin Scorsese with Timothee



“The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago.”—Martin Scorsese

The film utilises fashion as a narrative tool. Chalamet's wardrobe is a study in contrasts—the sharp lines and impeccable tailoring are often juxtaposed with the effortlessly cool silhouettes. This visual language tells of the duality of the character, a man equally comfortable in the structured and the rebellious. Just like Chalamet's character, the Bleu De Chanel is a complex blend of notes—think citrus, woody, and amber. The scent is a constant presence, through glimmers of blue against the omnipresent black and white, a silent companion on his quest for self-discovery. 

“Bleu De Chanel has just the right amount of conviction and intensity to represent a man who refuses to be typecast. A man who dismisses facades and who is not afraid to let vulnerability show through his tough, disarming exterior.”—Olivier Polge, in-house perfumer-creator, Chanel

The campaign culminates with Chalamet on a rooftop. The city stretches out below, alive with the promise of a new day. A newfound clarity shines in Chalamet's eyes. He has navigated the labyrinthine streets of his own identity. As he jumps into a stronger sense of self, the film transforms to full colour. It ends not with a definitive answer, but with a sense of possibility, an invitation for the viewer to embark on their own exploration. It speaks to the modern man's struggle with self-definition. In a world saturated with fleeting trends, the Bleu de Chanel film illustrates that the most captivating thing you can wear is the authentic identity that you cultivate.

All images: courtesy of Chanel

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