Matte makeup is back, and here's everything you need to know about it

2024 is all about the effortless velvet finish makeup look.

Feb 03, 2024 | by Devyani Sojatia

In the ever-evolving world of beauty, one style making a bold comeback in 2024 is matte makeup. Gone are the days of glossy excess; the matte renaissance has arrived bringing with it a new perspective on sophistication and style. Consider this: a smooth, velvety canvas that seamlessly matches every outfit, from casual elegance to red-carpet beauty. The industry is rediscovering the value of subtlety, and matte is at the vanguard of this silent revolution. What's remarkable about this return is not simply the emergence of a classic, but also how it has evolved since last in the spotlight.

The return of matte makeup in 2024 is more than just a nostalgia trip; it's a rethinking of what matte means in modern beauty. Unlike its prior iteration, which frequently tended towards a flat finish, matte makeup today, embraces dimension and adaptability. It's not about completely removing shine; it's about achieving a silky, natural elegance that adapts to different styles.

Matte makeup sings a special siren song in the colder months when it reflects the cashmere-soft textures of our winter attire. However, modern matte powders are vastly different from the chalky, pore-suffocating powders of the past. As we've seen recently, matte skin still seems nearly bare, but the shine-free appearance is neutral rather than flat. In place of the evident sheen, there is a velvety afterglow. What distinguishes this comeback is its break from the shiny excesses of the past. Matte makeup in 2024 is not about avoiding shine; it's about striking a careful balance. The emphasis is on elegance, allowing makeup enthusiasts to highlight specific characteristics without becoming overwhelmed by excessive glamour. While matte makeup was formerly linked with a definite appearance, it now encourages variation. It has evolved into a diverse canvas for self-expression, ranging from soft, muted tones for daytime use to bold, high-impact statements ideal for a night out.

Achieving the contemporary matte makeup look involves careful attention to detail and of course, the right products. Here are a few options to help you nail the matte makeup look in 2024.

Bobbi Brown Primer plus Mattifier, ₹3,800