Kiara Advani steps into a new era of beauty with Maybelline New York

Maybelline New York has announced India’s leading female actor, Kiara Advani, as the face of the brand in India, marking a significant moment in its ongoing conversation around confidence, individuality, and self-expression. As one of the most relevant and influential voices in Indian cinema today, Advani brings with her a connection that spans generations, effortlessly bridging aspiration with relatability. 

Rooted in the fast-paced, fearless energy of New York City, Maybelline New York has long stood at the crossroads of innovation, accessibility, and trend-driven beauty. As a global beauty powerhouse with a strong and evolving presence in India, the brand continues to shape how makeup is experienced by diverse consumers across the country. With its focus on high-performance formulations, trend-forward offerings, and inclusive beauty, Maybelline New York empowers consumers to experiment boldly and define beauty on their own terms. Advani’s presence aligns seamlessly with this ethos, balancing national appeal with sensibility that resonates deeply with today’s Indian consumer.

Celebrating this new partnership, Maybelline New York also unveils its latest innovation: the Maybelline Serum Lipstick. Introduced alongside Advani’s appointment as brand ambassador, the launch forms part of a larger brand moment rooted in intuitive, modern beauty. Fronted by Advani in the striking matte shade Wildcard, a bold red, it reflects a growing shift toward products that deliver high-impact colour while prioritising care and comfort. It also marks the return of the bullet lipstick, elevated with serum-level care and designed to deliver colour that feels as good as it looks.

Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers up to eight hours of moisture. Designed to glide on effortlessly, the lipstick combines tone-enhancing pigments with long-wear comfort, leaving lips smoother, softer, and refined in a single swipe. Available in 13 thoughtfully curated shades across satin and matte finishes, the collection is developed to suit a wide spectrum of Indian skin tones, reinforcing Maybelline New York’s commitment to inclusive beauty.

“Makeup, for me, is a form of self-expression. It shifts with my mood, my mindset, and how I choose to show up. Becoming the face of Maybelline New York feels especially meaningful, as the brand stands to support people all over the world in their quest for self-exploration through the power of makeup,” said Kiara Advani. “This partnership feels instinctive and I’m excited to be part of a brand that encourages everyone to express themselves authentically and on their own terms.”

Commenting on the launch, Maya El Aramouni, General Manager, Maybelline New York India, said: “As we welcome Kiara to the Maybelline New York family, we look forward to working together to create beauty that feels intuitive, inclusive, and aligned with the way our consumers see themselves today. This is an important moment for the brand in India, where Kiara represents the confident, expressive and ever-curious Maybelline consumer.”

With Advani at the forefront, Maybelline New York’s newest chapter in India is one that celebrates beauty as self-expression, bold, effortless, and entirely your own.

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