"She said I want a grey lip," make-up artist Patrick Ta captioned his Instagram picture of Gigi Hadid, made up by him for the 2022 CFDA Fashion Awards.
For the event, held at Casa Cipriani on November 7, in New York City, the model wore an eclectic ensemble by Thom Browne, who was nominated for American Menswear Designer of the Year. In addition to the mash-up of materials, including tweed, plaid and pinstripe in primary colours, Hadid's grey lipstick garnered as much attention.
These, together with a slick, nineties-inspired hairstyle—one that was high and tight, as opposed to loose and soft—oozed rich girl grunge.
While grey lipstick might be more commonly associated with fancy dress over red carpets (we're only just emerging from spooky season, after all), it's not the first time Hadid has chosen to sport the shade unironically.
Back in the summer of 2017, she matched it to her manicure and paired it with a cobalt blue tracksuit, which demonstrates a very different way to wear it.
Being such an unconventional colour for the lips—primarily because an ashy tone is the opposite of what we instinctively know healthy lips should look like—makes this trend hard to read as flattering. But Hadid is here to remind us that make-up is not solely about looking pretty; she proves that subversive beauty can look powerful, which is arguably more attractive.
If you're inspired to join her, we'd recommend the Anastasia Beverley Hills Matte Lipstick in the shade Smoke, a densely pigmented rich grey with the line's signature velvety-smooth texture. Like Hadid's execution of the lipstick on both occasions, we'd advise keeping the rest of your make-up pared back and letting your mouth do the talking.
This piece originally appeared in Harper's Bazaar UK