From new launches to signature trends, here's what's trending in beauty this month

Beauty is constantly evolving—what was once a runway experiment is now a mainstay in our make-up bags, and what seemed like a fleeting trend has become a ritual we swear by. The industry continues to push boundaries, blending innovation with nostalgia, and science with sensoriality. This season, we've witnessed a revival of frosted finishes, a renewed focus on high-performance skincare, and a growing love for luxurious formulations that do more than just look good. Here is everything that's trending in beauty this month. 

HOMEGROWN HERO

Actor Deepika Padukone’s brand 82°E introduces Pomegranate Wrap—an intensely hydrating lip mask for nourished skin. Enriched with advanced amino acids, peptides, and pomegranate, this reparative mask seals in moisture, restoring your compromised skin barrier and improving overall skin integrity. As per a consumer study conducted by the brand, a staggering 100 per cent of users experienced an improvement in the appearance of their lips!

Pomegranate Wrap, 82°E, ₹1,100

IRIDESCENT ALLURE

This year, we’re anticipating the return of the ’90s frosty, metallic eyeshadow—much to the dismay of minimalists. As pops of shimmer, on both lids and lips, took over the runway at Loewe and Miu Miu’s S/S’25 shows, it seems icy, futuristic accents are here to rule in 2025. Place it strategically along the inner corners of your eyelid or a generous swipe across the lids to let your eyes take centre stage. Stock up on eyeshadow sticks, pressed powders, and liquid eyeshadows…a strong highlight on the brow bone perhaps?

SATIN SWEEP

Givenchy’s launch du jour has us sit up and take notice. The Le Rouge Interdit Satin lipstick lends a velvety smooth, plump finish, promising up to 24 hours of hydration for luscious lips. Boasting 90 per cent natural-origin ingredients, the innovative formula is encased in a sleek sheath of real leather, embossed with the maison’s logo. The hyaluronic acid and shea butter-infused formula is available in 10 versatile shades—courtesy of Givenchy’s Make-up Creative Director Thom Walker—and is best suited for a wide range of skin tones.

Le Rouge Interdit Satin, Givenchy Beauty, ₹4,300

WE’RE ‘UBE’SESSED

Make-up maven Huda Kattan lets us in on a li’l birthday secret—each year on her special day, she celebrates with a traditional Filipino chiffon cake, Ube, which has inspired her most recent limited-edition collection. Presenting, a creamy, blendable blush for a soft-focus finish, a cushion-y formula for glazed lips, and a baking and setting powder to blur and brighten—all in an electric lilac hue!

Easy Bake Loose Baking & Setting Powder Ube Birthday Cake, Blush Filter Ube Cream, Faux Filler Gloss UUU-Baby; Huda Beauty, ₹3,400, ₹2,250, and ₹2,050, respectively.

CICA CHAMPION

Renowned K-beauty brand VT Cosmetics is now in India. Their bestseller—Reedle Shot Booster Skin Treatment—mimics the effects of professional microneedling, facilitating enhanced absorption of actives for a revitalised complexion. Both hypoallergenic and non-comedogenic, this game-changing potion is ideal for sensitive, acne-prone skin.

Reedle Shot Booster Skin Treatment, VT Cosmetics, ₹2,999

DIVINE GLOW

Another anti-ageing elixir is set to hit the beauty market: The Ordinary’s latest launch is supercharged with 15 per cent plant-based biomimetic EGF, TGF, and IGF peptides for optimal skin renewal. In simpler words, it’s time to bid adieu to fine lines, wrinkles, crow’s feet, roughness, dullness, and loss of elasticity.

GF 15% Solution, The Ordinary, ₹1,550

EYES ON YOU 

Meet MAC Cosmetics’ brand new drop, the Hyper Real Serumizer™ Eye 360° Bright Eye Treatment—a high-performance formula designed to amplify hydration, even out texture, and make the skin more taut. Expect this powerful amalgam of peptide, niacinamide, hyaluronic acid, vitamin C, Japanese peony extract, and ceramides to address dark circles and puffiness in just 12 weeks! Better yet, the hybrid offering doubles as an eye primer for long-lasting make-up.

Hyper Real Serumizer™ Eye 360° Bright Eye Treatment, MAC Cosmetics, ₹4,880

TIMELESS BEAUTY

Introducing Sulwhasoo’s Concentrated Ginseng Rejuvenating range that harnesses the power of Ginsenomics™—a superior anti-ageing ingredient known to restore collagen within 48 hours for visibly firm, supple skin. A brand bestseller, the triple-capsule Concentrated Ginseng Rejuvenating Serum lifts, strengthens, and smoothens...the holy trinity for a flawless, youthful appearance.

Concentrated Ginseng Rejuvenating Serum, Sulwhasoo, ₹15,000

IN THE SPOTLIGHT

Make way for this K-beauty kingpin on the quest to revolutionise the skincare industry. ExoCoBio—a global front-runner in exosome-based regenerative aesthetics—launches its next-gen ASCEplus range in India for optimal skin and scalp health. Marrying high-efficacy formulations with ExoSCRT® technology, the brand targets treatment at the cellular level.

Soothing Gel Mask, EXOBALM; ExoCoBio, ₹11,750 and ₹2,250, respectively.

MODERN MUSE

Dior Beauty onboards actor and producer Sonam Ahuja Kapoor as the ambassador for their Dior Capture line—alongside six new charismatic faces from around the globe. Capture Totale, revamped as Dior Capture, draws on the brand’s 40-year legacy of pioneering, age-defying formulations that have revolutionised skincare. With their latest series of portraits, Dior delivers a powerful message: Embrace your femininity and uniqueness.

PLUMP. PRESERVE. PROTECT.

Dermalogica’s all-new Pro-Collagen Banking Serum is your one-step solution for firmer, even-textured skin. The wonder potion packs a punch, transporting a medley of amino acids and carnosine dipeptide, among other potent actives, to problem areas—in the quest for a visibly plump visage. Going beyond the call of duty, it also protects and preserves pre-existing epidermal collagen to stall premature ageing.

Pro-Collagen Banking Serum, Dermalogica, ₹7,500

WOODY INTOXICATION

Revive your olfactory senses with Tom Ford’s latest innovation, Black Lacquer. This unisex fragrance features a harmonious blend of Makassar ebony wood and black lacquer accord, unfurling a smoky, multidimensional scent that leaves a lasting impression. Housed in a sleek black bottle, the perfume pays ode to the architectural beauty of Makassar wood—an ingredient obtained via headspace technology in lieu of harvesting the tree. Upon application, you’re met with heady notes of vetiver, cedarwood, aromatic resin, dark peony, black pepper, warm balsamic, and citrus accents. Spritz once or twice on your pulse points, avoiding rubbing the perfume on your skin, which can easily alter how it develops. An absolute treat to the senses—and a fitting addition to your fragrance wardrobe. 

Black Lacquer Eau de Parfum, Tom Ford Beauty, ₹35,110 approx for 50ml

All images: The brands and Instagram 

This article originally appeared in the January-February 2025 print edition of Harper's Bazaar India

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