These homegrown brands are acing street wear style

Let’s start at the very beginning, shall we? Streetwear is not a trend but a genre of fashion that originated from the British fashion subculture. It’s not about models walking down the runway but rooted in individualism that is beyond and unrestricted by seasonal trends. The beauty of it is that it gives you the space to add a little bit of your persona to each look. And before you leap to any conclusions, let us clarify that it’s not all oversized T-shirts and ripped jeans. It’s about dressing in a way that expresses who you are and how you feel, aka, making your OOTD your own.  

We’ve rounded up five homegrown brands that are not only acing street-chic fashion but doing it in a way that celebrates tradition while being great for the environment. Sounds too good to be true? Rooted in expressionism, non-conformity and being yourself. Scroll down and start filling up your cart already! 

Six5six Street

The brainchild of Avni and Ambar Aneja, a brother-sister duo, Six5six Street is all about expressionism through culture, thoughts and music. From patchwork denims to printed hoodies and joggers in popping colours, this brand aims to amalgamate culture and everyday life. It’s not a brand you can ignore while talking about street-chic ensembles. 

Prxkhxr 

Pronounced 'prakhar', the main ethos of the brand is something they like to call ‘achievable edgy’. They take their inspiration from a myriad of themes. From some of their favourite animals, to the works of Satyajit Ray. Made with locally sourced fabrics, these vibrant pieces of wearable art are vibrant with comfortable silhouettes that have relaxed fits. If you’re looking to introduce yourself to ensembles that are just flamboyant enough to spruce up your daily wear and make easy statements, this is what you need. 

Balav 

A luxury street fashion house born in 2021, Balav’s vision is to create a space beyond gender and conformity. With an aim to create a space for experimental style, each piece of clothing introduces a sense of fluidity. They draw inspiration from daily life and the streets of Mumbai and play around with lines, symmetry and prints.  

Farak 

Each piece of clothing by Farak is the perfect cocktail of traditional craftsmanship blending seamlessly with contemporary fashion. This premium streetwear brand seeks to redefine Indian artisanship and its impact on our culture. Their outfits play around with traditional fabrics (like khadi cotton), designs and colours while giving each piece a contemporary twist. If you’re looking to shake your wardrobe up by introducing clean street-style fashion, start here. 

Polite Society 

The brainchild of Surmai Jain, Polite Society is a ‘power dressing’ label that holds non-conformity at its very core. It’s ready-to-wear quintessentially street-chic outfits use bold aesthetics which are super functional. These pieces are relaxed but they aren’t afraid to stand out or to stir up conversations that might not be considered ‘polite’ by society. It is this oxymoronic vibe that makes this brand deserving of a spot in your wardrobe. 

Lead Image: Polite Society/ Instagram