The fashion labels defining the style conversation right now

The fashion labels shaping today's style conversation are bringing distinct perspectives to the modern wardrobe. While some are revisiting traditional craftsmanship and drawing inspiration from art, architecture and cultural heritage, others are experimenting with unconventional silhouettes, playful details and new approaches to everyday dressing. This season, these ideas find expression across handcrafted separates, contemporary occasionwear and collections that blur the lines between comfort and considered style.

Internationally, luxury houses are also finding fresh ways to interpret their design identities through seasonal collections, runway presentations and campaigns. From artisanal techniques and cultural influences to unexpected creative directions and winter dressing, each offers a different perspective on fashion. Together, these labels reflect a landscape that makes room for contrasting aesthetics, where heritage can sit alongside experimentation and personal style takes centre stage. Here are the labels and collections shaping the fashion conversation right now.

Aepö - A playful approach to handcrafted dressing 

Aepö brings a sense of individuality to everyday dressing through hand-embellished designs, distinctive textures, and expressive silhouettes. The label's collections span dresses, separates and coordinated sets, with an emphasis on colour, craftsmanship, and customisation. Its design approach blurs the line between everyday dressing and occasionwear, making a case for pieces that feel considered without being overly formal.

Pants and Pyjama - A contemporary take on relaxed dressing 

Pants and Pyjamas brings a more relaxed perspective to the fashion conversation. The name itself suggests an approach to dressing that places comfort and ease alongside personal style. It reflects the growing interest in versatile wardrobe choices that move beyond occasion-led dressing and feel relevant in everyday life.

Krésha Baja Dubai - Indian couture with an international perspective 

Founded in 2018, Mumbai-based Krésha Bajaj is a contemporary luxury label known for bringing Indian craftsmanship into modern couture through intricate embroidery, made-to-order creations, and sculptural silhouettes. Its presence in Dubai also reflects the growing international reach of Indian designers, with the label taking its craftsmanship to a wider fashion audience.

At Dubai Fashion Week, the label presented its Spring/Summer 2027 collection, The Garden of Borrowed Light, in collaboration with Alok Lodha Jewels. Exploring light, colour, and movement, the collection featured fluid silhouettes, intricate beadwork, cascading fringes, and animal prints reimagined through thousands of hand-placed beads, alongside a palette of ivory, pink, blue, and lavender. The result was a study in texture and craftsmanship, bringing together contemporary couture and statement jewellery.

Show Shaa by Ashima - A festive celebration of colour, craft and Indian heritage 

Show Shaa by Ashima unveiled Anaara, its Festive Edit 2026, inspired by the pomegranate as a symbol of abundance and prosperity. The collection features vibrant ombré hues, hand-drawn floral, paisley and peacock motifs, and traditional embellishment techniques including Badla, mirror work, appliqué, and cutwork. From bridal lehengas and draped sarees to ghararas and contemporary occasionwear, Anaara brings a modern perspective to festive dressing while celebrating Indian craftsmanship.

Payal Singhal's PS - A new chapter in contemporary western dressing 

With PS, designer Payal Singhal expands her design vocabulary beyond the Indian occasionwear that defines her eponymous label, exploring a more personal approach to everyday dressing. Titled Awakening, the westernwear collection draws inspiration from architecture, folk art, and contemporary culture, bringing together playful prints, vibrant colours, and unexpected details that are a different expression of the designer's established aesthetic.

The collection draws on a sense of nostalgia and playfulness, embracing the freedom of dressing without rigid expectations. Through the PS label, the designer offers a fresh perspective on personal style, celebrating individuality, creative expression and the charm of the wonderfully unplanned.

Louis Vuitton - Where alpine style meets urban sophistication  

Louis Vuitton's new LV Ski collection brings together the spirit of alpine adventure and the refinement of urban dressing. Designed for both women and men, the collection moves seamlessly between snow-covered resorts and relaxed après-ski moments in the city. Blending versatility with the Maison's signature elegance, it offers a contemporary interpretation of winter dressing while extending its celebrated Art of Travel into the mountains.

Prada - A festive fantasy brought to life by hand 

Prada's Holiday 2026 campaign, Drawing Prada, brings together live-action photography and traditional hand-drawn animation. Featuring actors Sadie Sink, Maya Hawke, and Kelvin Harrison Jr, the campaign unfolds in an illustrated winter landscape. Directed and photographed by Glen Luchford, with animation by John Pomeroy, the visual narrative celebrates the art of storytelling through a blend of fashion, imagination and craftsmanship.

What connects these names is their ability to offer distinct perspectives on personal style. From the craftsmanship of Indian designers to the creative direction of established international maisons, each brings something different to the fashion conversation. Together, they reflect a landscape where individuality takes precedence, and dressing well is as much about personal expression as it is about the labels one chooses to wear.

Lead image: The Brands 

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