Kylie Jenner enters fashion biz with the launch of a new clothing line

Make no mistake: Kylie Jenner is already a bona fide fashion girlie. As the youngest member of the Kardashian-Jenner conglomerate, the 26-year-old has thus far distinguished herself from her sisters by becoming synonymous with the beauty world—a feat due in no small part to the viral, instantly sold-out offerings over at Kylie Cosmetics. Now, Jenner is directing her business chops toward the fashion realm with Khy, a new clothing line.

Celebrity-founded clothing brands are hardly new; just look at the endeavours of older sisters Khloé and Kim Kardashian, who run Good American and Skims, respectively. Jenner intends to carve a niche for herself by positioning Khy as a high-fashion brand filtered through a more accessibly priced and sized lens—the better to serve shoppers of different backgrounds.

“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said in a press release. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”

Khy has collaborated “with designers, iconic brands, and influential cultural figures”, per the release. For its debut collection, Jenner partnered with Namilia founders Nan Li and Emilia Pfohl to create a 12-piece capsule of faux-leather pants, coats, tops, and basics, with prices ranging from $48 (₹4,000 approx.) to $198 (₹17,000 approx.) and sizes from XXS to 4X. The collection is now available on khy.com.

Jenner teased the launch in a campaign photo posted to Instagram yesterday. Driving home Khy’s high-low fashion bent, Jenner styled a black leather moto trench coat from the line with a blazing red iteration of Ferragamo’s newly released Eva pumps, fresh from the house’s Pre-Fall 2023 collection.

The launch of Khy does not come as a surprise if you’ve paid attention to Jenner’s subtle reinvention of her brand over the past few years. The mom of two has become something of a front-row fixture during Fashion Month, making viral appearances at runway shows for Schiaparelli, Loewe, and Prada. Back in May, Jean Paul Gaultier even tapped her to be the new face of the storied brand, and most recently, she starred in a campaign for Acne Studios’ Fall/Winter 2023 denim collection.

This piece originally appeared in Harper's Bazaar US.