Here’s how this brand is celebrating jewellery as a medium of self-expression with Priya Malik

Elizabeth Taylor once said, Jewellery has the power to be the one little thing that makes you feel unique.” From Elvis Presley to Harry Styles in the world of music, to the artworks of Gustav Klimit, gold has inspired generations. It has been influential in securing the idea of the metal as a potent symbol of self-expression. Its characteristics are rooted in the boldness and mesmerising prowess that it exudes, just like Priya Malik.  

The icon of the Bazaar India x World Gold Council campaign, #YouAreGold, Malik, draws parallels between the glittering qualities of gold to her journey, resulting in narratives that mould her into the broken but beautiful poet she is.

The first inklings of her unwavering strength and vulnerabilities were witnessed when she appeared on television a few years ago. Malik was powerful, true to her values, and entertaining to the core. Moreover, every piece of jewellery that she adorns is an extension of who she is and an embodiment of her values, sentiments, and emotions. 

“I feel that an artist and gold are alike. Both have a common factor—malleability. It allows artists to discover parts of themselves, they didn’t know existed and keep up-skilling. That’s why I love wearing gold. It simply is who I am,” she shares.

Malik’s journey of becoming a loved spoken word poet and storyteller is a testament to her courage. From captivating the audience with her fearlessness to now showcasing her ability to articulate her thoughts so well, she truly represents #YouAreGold —a campaign that celebrates myriad self-expressions and encourages every young millennial woman to find their voice. Malik’s experiences, relentless desire to push against the obstacles, and challenging the status quo are proof and inspiration for all women trying to discover their voice and pursue their passion without any hesitation. 

Just like gold metamorphoses into its shining form, Malik has withstood the test of all that has come her way—the ups, downs, and everything in between. She has evolved and adapted to life itself and there’s been no looking back. Like gold and its many nuances that bring a spectacular kind of richness and beauty to the world, Malik’s words add an irreplaceable poetic charm and new-found perspective to the mundane. 

Bazaar India has partnered with World Gold Council for the campaign "You are Gold" to honor women achievers who have set an example for resilience and determination. The campaign draws on the experience of these women that have defied stereotypes and overcome obstacles. It is an ode to the moments that have shaped their journeys and a celebration of their indomitable spirit. Remember, in a world where we are constantly evolving, #YouAreGold, and your story deserves to be told.