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GREY GOOSE collaborates with Gaurav Gupta to celebrate an extraordinary fashion journey

The partnership raises a toast to his Paris Haute Couture Week debut.

Harper's Bazaar India

Fashion is a creative journey that begins with an idea and ends with a stunning garment, and GREY GOOSE knows this all too well. GREY GOOSE has teamed up with Indian designer Gaurav Gupta to honor the creative process by showcasing his journey from India to Paris Haute Couture Week in February this year, where he unveiled his 'Shunya' collection for the first time.

The collaboration celebrates the entire creative process, from sketching to reality, and emphasizes the sheer joy of the journey with their philosophy of 'Vive le voyage', meaning 'long live the journey.' Both Gupta and GREY GOOSE understand that the destination is not the only thing that matters, but the entire experience and all the steps taken to get there.


The collaboration culminated in Gupta's Spring/Summer collection, where he pushed the boundaries of fashion and explored the threads between zero and infinity with elements of mythology and fantasy thrown in for good measure. This incredible showcase was the perfect representation of GREY GOOSE's long-standing association with fashion, and Bacardi India Premium White Spirits Senior Manager, Adtnu Tiwari, couldn't have been happier with the outcome. “GREY GOOSE has always aimed to elevate, encourage, and inspire the various journeys of creative geniuses through engaging experiences. Being a part of Gaurav Gupta’s debut showcase at Paris Haute Couture Week reasserts GREY GOOSE’s long-standing association with fashion.”


To mark this momentous occasion, GREY GOOSE hosted a glamorous post-show party where guests sipped on signature vodka martinis featuring GREY GOOSE, expertly crafted at the swanky Hotel Dame Des Arts bar in Paris. This collaboration between GREY GOOSE and Gaurav Gupta is a celebration of the creative journey and a testament to the power of partnership.

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