From couture comebacks to superhero streetwear—The biggest fashion headlines you don’t want to miss

If July had a dress code, it would be maximalist. The month delivered a packed calendar of groundbreaking announcements, major firsts, and milestone moments. But it doesn’t stop there—between what just went down and what’s about to drop in the weeks ahead, the fashion world isn’t slowing its stride. From unexpected crossovers between fashion and fandom to designers returning to their roots (and runways), the industry is serving up equal parts nostalgia and novelty. Whether it was a Marvel collaboration that merged street style with storytelling, or a heritage label hosting India’s first couture party, July—and the weeks around it—are proof that Indian fashion is moving faster, louder, and further than ever.

Kilogram x Marvel’s daredevil: A gritty graphic drop

Streetwear label Kilogram has taken its signature surrealist edge to the Marvel universe with a bold new capsule inspired by Daredevil. Titled End of Days, the 12-piece collection captures the vigilante’s high-stakes world through dynamic prints and off-kilter visuals—think rooftops, bullet streaks, and shifting skylines in moody hues of red, grey, and electric blue. Anchored in Kilogram’s ever-evolving concept of the K-Gram universe, the unisex line includes statement shirts, graphic shackets, and accessories, all rooted in a narrative of resilience and chaos. Founder Kanika Goyal’s distinctive visual language continues to blend fantasy, movement, and a gritty kind of glamour.

Gaurav Gupta to debut bridal couture

On August 8, celebrated designer Gaurav Gupta will unveil his first-ever bridal couture collection in Mumbai, marking a poignant moment in his creative journey. Having taken a step back from the international circuit—including Paris Haute Couture Week—Gupta’s return to Indian couture is deeply personal. His upcoming showcase promises to reimagine the modern Indian bride through the lens of his sculptural artistry, emotional depth, and signature silhouettes.

Vaishali S celebrates craft with a couture retrospective

Textile revivalist and designer Vaishali S is set to present Nād – The Sound of the Looms, a special couture retrospective on August 7 at The Ashok Hotel in New Delhi. The showcase, to be held in the presence of the Minister of Textiles, Giriraj Singh, will spotlight the designer's commitment to weaving, craftsmanship, and cultural memory. Expect an evocative tribute to the loom—both as a tool and a metaphor.

Manish Malhotra throws India’s first-ever couture party

Couture just got a major glow-up. On July 26, Manish Malhotra transformed the Taj Palace, New Delhi, into a celebration of after-dark glamour with what he called 'India’s first Couture Party' during Hyundai India Couture Week 2025. Supermodel Alessandra Ambrosio, the night’s muse, stunned in two bespoke looks—proving that Indian craftsmanship and global elegance are a match made in fashion heaven. From a powerhouse musical line-up to a curated display of archival pieces, the evening marked a dazzling return for Malhotra, five years since his last couture week appearance.

Feathers are out: Indian designers take the compassionate route

In a major win for ethical fashion, more than 50 of India’s leading designers have pledged to go feather-free, heeding a call from PETA India and British designer Stella McCartney. Announced on July 9—Fashion Day—the initiative reflects a growing movement toward cruelty-free couture. Designers including Anita Dongre, Abu Jani Sandeep Khosla, Gaurav Gupta, and Krésha Bajaj are embracing vegan alternatives, proving that glamour doesn’t require sacrifice. With innovative materials like upcycled textiles, bamboo, and high-tech synthetics being used for traditional plumage, the industry is setting a new standard for sustainability.

Anamika Khanna returns to London Fashion Week after two decades

Two decades after first showcasing in London, Anamika Khanna is making a triumphant return to the city’s Fashion Week. Known for fusing Indian craftsmanship with contemporary silhouettes, Khanna’s upcoming collection is expected to marry cultural heritage with a modern, global sensibility. It’s a full-circle moment for the designer and a testament to the longevity of her vision—rooted in tradition, yet constantly evolving.

Lead image: Kilogram
 

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Also read: All the highlights from Hyundai India Couture Week 2025