Celebrate being yourself with Zoya’s latest collection—My Embrace

Sonam Kapoor Ahuja dons many hats—she is an actor who lights up the screen with her presence, a daughter, a wife, and a doting mother. But at the core of it, she is a woman who strides with confidence, loves to enjoy every moment and experience that comes her way, and is unapologetically herself. She is the quintessential Zoya woman. Zoya, the exquisite diamond boutique from the House of Tata, has always believed that women should celebrate the joy of being who they are, irrespective of the many roles and titles that weigh them down in the walk of life. Together, the brand and Kapoor-Ahuja, showcase what the Zoya woman represents—a confident individual who loves all that she is—through the brand’s recently-launched autograph collection, My Embrace.

 

The collection’s meaningful pieces are as youthful as they are timeless. A must-have for every jewellery lover’s wardrobe, Zoya’s ‘My Embrace’ comprises 26 trademarked pieces including bangles, bracelets, pendants, high gloss rings and hoops.

 

 

A combination of platinum and rose gold gives the collection a modern touch. You can also choose to wear this symbol of a self-embrace in gold or in gold and diamond combinations.

 

 

The powerful message of Zoya’s My Embrace has struck the right chord with Kapoor-Ahuja. “When I think of “My Embrace”, I think of hugging my son, my parents, my husband, or my sister…and that comes from love. But what’s also important is to ensure you love yourself first, so that you can properly love the people in your life,” says Sonam, who also features in a campaign that narrates the emotional essence of the collection. “Translating the idea of celebrating yourself just as you are into a very meaningful and symbolic product, makes this collection all the more precious.”

 

 

The range is exquisitely crafted to evoke the emotional inspiration and aspiration where one whole-heartedly accepts their true self. The same is reiterated by Amanpreet Ahluwalia, Business Head, Zoya. “This collection journeys to the very soul of Zoya, which means ‘alive’. My Embrace becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin.”

 

Zoya’s My Embrace is an iconic symbol of self-acceptance and an eternally beautiful reminder to always celebrate being your happy self. Worn singularly or stacked it effortlessly elevating your everyday, and makes for the ultimate collector’s piece.

 

Explore the collection at www.zoya.in