With the rapid pace of industrialisation and consumerism came the rapid pace of environmental deterioration. The lifestyle industry too has played its part in this by using materials, ingredients and production methods which are harmful to the environment. However, over the past few years, there has been a very active sustainability movement brewing, which the lifestyle industry has adapted to rather formidably.
A number of brands have taken up initiatives like using recycled materials for their packaging or refraining from using ingredients which are harmful to the environment. Trends like green beauty and blue beauty too has been vital in making consumers more aware about doing their part and knowing that buying sustainable or eco friendly products means they are not just supporting these initiatives but also encouraging more brands to come up with sustainable policies. If you are pledging to start being more eco-friendly this world environment day, here are some products that can help kickstart that journey for you…
Panerai Submersible QuarantaQuattro eSteelTM
Panerai is committed to developing strategies for a sustainable future, including reducing waste and promoting reuse of materials. The Panerai Submersible QuarantaQuattro eSteelTM recognises the importance of sustainability goals while maintaining the brand’s established design codes and technical finesse. Not only is this watch classy and chic, 50% of the materials used in this watch are made of recycled materials.
Adidas Originals Stan Smith
The Stan Smiths are one of the most iconic sneakers ever created, while maintaining its image as a classic it also looks firmly to the future, its various iterations feature a prime green upper completed with a recycled rubber tooling, boasting the silhouette’s classic green and white colorway along with added elements that signify the importance of our environment and sustainability being the need of the hour. Its packaging takes up the same message with the box composed of more than 90% recycled paper.
Uniqlo established the Jeans Innovation Center in Los Angeles, as a research and development facility dedicated to revolutionising jeans production and design. Their jeans are not just comfortable and stylish, but also produced in factories that consider the environment and protect the human rights of the people who make them. In the process of making jeans, a huge quantity of water is needed to fade and give texture to the cloth, but the innovation center has developed a washing method that incorporates new technologies into high-performance washing machines which, in principle, do not consume water. The core technology is a combination of nano-bubbles and waterless ozone cleaning. Following two years of research and development, the facility succeeded in reducing water use in the jeans washing process by more than 90% on average.
Chopard L’Heure du Diamant
In a research by the Human rights watch it came to the surface that many gold miners work in extremely dangerous situations and many die while mining. Many brands get their supply from such mines. Chopard embarked on a journey to Sustainable Luxury in 2013, by partnering with the Swiss Better Gold Association. They have achieved a 100% ethical gold supply chain since 2018, as part of its commitment.
Birkenstock Vegan sandals
Now you can get the comfort of the Birkenstock footbed and live a sustainable lifestyle at the same time. These sandals use a vegan material called Birko-Flor which is skin-friendly, durable, and synthetic material that is exclusively used by Birkenstock. They have also replaced leather with nubuck leather which mimics natural leather in terms of look, feel, and texture. It is naturally strong and thick, making it durable and long-lasting, plus, it is skin-friendly and easy to care for.
L’Occitane is known for using nature as its muse and is inspired by the natural properties of plants in order to make their products. They even aim to limit its environmental impact at every stage of the product life cycle, from formulation to distribution in-store. They offer refills of their products in order to reduce the use of plastic. Moreover they have tried to reduce their carbon footprint by limiting the use of air transport, and promoting the use of renewable energies wherever possible, transporting goods by sea, rail or road.
This home grown brand is well known for its handcrafted garments. They have started a new initiative wherein they restore well-loved garments in need while using leftover cloths and trimmings from old works. You can avail this service by writing a mail to them, and explain to them why a particular garment holds a special place in your heart and if the message resonates with them they will take your garment up as a project.