After #QuietLuxury, #SoftLuxe is the 'it' trend among luxury seekers

Picture this: you are sipping a cup of freshly brewed coffee in the favourtite corner of your house, or taking a leisurely stroll through a nearby park, or curling up with a good book on a rainy afternoon, or watching the night sky with your special one. Now, would you believe us if we told you that these special moments, acts of simple joy and not your cloud-like cashmere sweater or plus velvet loungewear truly define luxury? 

What is the #SoftLuxe trend?

At its core, #SoftLuxe, the new emerging trend among luxury seekers, especially the Gen Z, is a fusion of self-indulgence, comfort, style, luxury, and a genuine appreciation of every day joys. It's about taking the time to pamper yourself, indulging in self-care, celebrating the simple moments of life, and treating yourself to the finer things in life. It is centred on making you feel good from the inside out. 

What popularised the #SoftLuxe trend?

#SoftLuxe is a lifestyle. And the Gen Z is all for it. In the hustle and bustle of modern life and the growing cost of living, it's easy to overlook the beauty that surrounds us every day and the joy that simple things bring us. The Gen Z believe that being able to enjoy real life experiences amid the fast-paced lives we live is the real luxury. It is about romanticising everyday acts of love and pleasure.

In a world that often glorifies grand gestures and extravagant experiences, there's something truly special about finding joy in the little things. So, whether you're lounging at home with your loved one or buying flowers for your drab work desk, embrace the #SoftLuxe trend with appreciation of the simple, genuine moments of everyday. After all, life is not just about the big moments—it's about cherishing the little ones too.

Feature image credit: Antonino Visalli // Unsplash

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