Crafting connection: L’objet debuts in India

Homes are often vessels of culture and heritage. And this is especially true for India where homes transcend the physical space and become expressions of identity, memory, and belonging. Here, design is not merely about aesthetics but an embodiment of lived experiences and emotional continuity. It is this layered, emotive understanding of home that makes L’objet’s debut in Delhi so resonant. Their presence in India honours the belief that design is inheritance. We spoke with Elad Yifrach, L’objet’s Founder and Creative Director, about the brand’s arrival in India and the deeper resonance it carries.

“My connection with India is both spiritual and personal and has been deeply meaningful,” says Yifrach. He speaks of the country’s energy, creativity, and warmth, which have left a lasting impression on him. That connection has shaped the brand’s vision for its Indian presence. “The space here is a place to experience the universe of L’objet in a culturally resonant way,” he adds.

Delhi, with its layered history and forward-looking spirit, reflects the very values that L’objet embodies: Reverence for tradition coupled with contemporary intent. “Delhi has set the tone well for how we want to connect and grow with intent,” Yifrach notes. At the heart of this intent is L’objet’s admiration for craftsmanship—particularly the kind India is globally celebrated for.

Brought to India by Samir Modi of Modi Enterprises in partnership with L’objet, the store marks a significant moment in the evolving narrative of global design meeting Indian sensibilities. “Knowledge and appreciation of craftsmanship is one of the defining characteristics of Indian culture,” he says. Product offerings are thoughtfully curated to honour this sensibility, inviting Indian consumers into the world of L’objet—a world where the everyday is elevated through beauty and design.

Yifrach’s admiration for Indian craftsmanship is both instinctive and genuine. “I have always found immense inspiration in the evolution of culture in India—how ancient techniques adapt to modern contexts,” he shares. Collaborating with Indian artisans allows L’objet to engage with a living heritage—a meeting of global design and centuries-old skill, where the maker’s hand turns each object into something deeply personal.

“Working with artisans who have mastered old world techniques and infusing them with our modern sensibility is at the heart of what we do,” he adds.

At L’objet, each piece tells a story. “Each collection always stems from a specific inspiration—often a special place or culture,” Yifrach explains. “I find storytelling a main ingredient to bring the object to life.” In a country where objects are passed down like oral tales, this philosophy finds a natural home.

The flagship boutique at The Chanakya in New Delhi brings this vision to life. Designed in collaboration with Anno Mille, the space feels intimate and rooted in its surroundings. “The space is residential in feel,” Yifrach notes. Indian elements abound—a fabric-upholstered dining room framed by a terracotta-lacquered portal inspired by the stone columns of Temple 17 at Sanchi, polished brass sconces from aequo Gallery, and a bespoke Jaipur Rugs creation—add thoughtful layers of Indian craftsmanship and context.

Fragrance also plays a vital role in L’objet’s identity. “Our signature olfactive language spans home fragrance, apothecary, and parfum,” Yifrach explains. “Scent brings different associations to each of us—I hope to inspire the diverse audience in India with our storied fragrances.”

As L’objet marks its 20th anniversary, its Indian debut feels especially symbolic—and deeply personal—for its founder. “My last visit was the 18th one to India,” Yifrach shares. “I owe India, and the practice of yoga and meditation, a big gratitude for the awakening that keeps on feeding my creativity.”

 

All images: L'objet

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