After 'Barbie', 'Polly Pocket' is set to reign over the silver screen

Lily Collins has been roped in to play the iconic doll, while Lena Dunham will direct it.

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After having smashed the box office in style, breaking one record after another with Barbie, it’s time for a new Mattel doll to set the screen on fire. The toy company has officially announced the release of their upcoming movie Polly Pocket, with Lily Collins playing the iconic '80s doll. With the Emily in Paris star as the doll in a family comedy written and directed by Lena Dunham, it’s only a while before Pollycore starts trending. Whether it will surpass Barbiecore’s popularity, is something we need to wait and see.

In its announcement, Mattel said the film would revolve around the story of “a young girl and a pocket-sized woman who form a friendship”. Collins also shared in her announcement that the movie would be a reintroduction of Polly “in a fun, modern way”.

But, who is Polly Pocket?

Polly Pocket is a group of miniature-sized dolls and accessories created by Mattel in the ‘80s by Chris Wiggs, who made it as a special gift for his daughter. However, they hit the market nine years later, when Wiggs joined hands with England-based toy company, Bluebird, who soon trademarked Polly Pocket as they gained popularity in no time. In the ’90s, Mattel Inc., the American multinational toy company, brought Polly Pocket miniature toys to American stores, where they went on to become one of the best-selling toys for girls. The set includes pocket-sized dolls, play sets, playhouses, compacts, and more.

Riding high on the success of Barbie, about 14 Mattel properties, including Barney, American Girl, Hot Wheels, UNO, Magic 8 Ball, Masters of the Universe, Rock 'Em Sock 'Em Robots, and Thomas and Friends are in the pipeline to be converted into movies.