What if your cleanser could double up as a brightening mask?

Double cleansing can often feel like one more step in an already lengthy skincare routine. At the same time, traditional foaming cleansers can leave skin feeling dry or stripped. Recognising the growing need for skincare that is both easy and effective, Innisfree has introduced its Vitamin C Brightening Mask-to-Foam, an innovative 2-in-1 brightening cleanser that combines the benefits of a wash-off mask and daily cleanser in one effortless ritual. It combines the melting action of a cleansing balm with the rinsing experience of a cleanser, creating a single-step alternative to a conventional double-cleansing routine.

Designed for consumers looking to simplify their routines without compromising on cleansing or skincare benefits, the Vitamin C Brightening Mask-to-Foam transforms the way skin is cleansed. The formula begins as a rich, stretchy, gelato-like mask that grips onto impurities, excess sebum, sunscreen, and everyday make-up. When massaged with warm water, it melts into a rich, gentle foam that lifts away residue, leaving the skin feeling clean, smooth, and refreshed.

At the heart of the formula is 30 per cent oil-based cleansing agents, which help dissolve sunscreen, everyday make-up and impurities while providing a cushiony, low-friction cleansing experience. Vitamin C, Tangerine Water, Green Tea Enzyme, AHA, and PHA work together to brighten the skin appearance, refine texture, and support a smoother, more radiant-looking complexion. Coconut-derived surfactants further support effective yet gentle cleansing. The formula is finished with a fresh citrus sensory experience featuring orange, lemon, and bergamot oils.

The Mask-to-Foam format offers two ways to use the product. As a daily cleanser, apply it to dry skin, massage to melt away sunscreen and make-up, add water to transform it into a soft foam and rinse. For a quick brightening reset, apply it to dry skin, leave it on for one minute, then add water, foam and rinse.

By combining makeup and sunscreen removal with skin-refining and brightening benefits, the new cleanser brings together what consumers increasingly seek from their routines: easy, effective and gentle skincare.

Image credits: The brand

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