While the beauty industry is packed with celebrity beauty brands, Selena Gomez’s brainchild, Rare Beauty stands out. Since its inception, its products quickly achieved cult-favourite status. You may think it’s because of Gomez’s star power or their sleek packaging, but that's not the case. The reason for the brand's popularity is that the products do their job, and they do it well. And now, we can’t wait as the brand forays into India on June 15, with Sephora India.
Gomez launched Rare Beauty in 2020, hot on the heels of her album 'Rare', which she released in January of that year. The brand is all about tearing down unrealistic standards of perfection and embracing one’s inner beauty. Its core values are inclusivity and self-acceptance. It also champions self-love and empowerment, and addresses mental health issues.
In fact, in July 2020, Rare Beauty announced the launch of the Rare Impact Fund to raise $100 million over the next 10 years to increase access to mental health services, and for this, the brand donates one per cent of all sales globally to the fund. The brand reflects Gomez’s ideologies—creating a safe space for people to be their vulnerable and unique selves and having fun with make-up.
And if you are looking to add Rare Beauty to your vanity bag, here are some products you shouldn’t miss out on:
Soft Pinch Tinted Lip Oil
Liquid Touch Weightless Foundation
Perfect Strokes Universal Volumizing Mascara
Soft Pinch Liquid Blush
Always an Optimist 4-In-1 Mist
Positive Light Liquid Luminizer
Rare Beauty by Selena Gomez is launching exclusively at Sephora India and will be available nationwide across all 26 Sephora stores and online at Sephora.nnnow.com, June 15 onwards.