

Working with celebrities teaches you one thing very quickly: makeup isn’t about trends or rules; it’s about understanding faces, lights, cameras, and personalities. Backstage, there’s no time for overthinking. Everything is intentional, efficient and designed to make someone look like the best version of themselves.
Shrruti Saraf has done campaigns for Gaurang, Anushree Reddy, SVA, Pankaj & Nidhi, Falguni Peacock, Nirmooha, Rana Hill, among other top designers in India and also worked behind the scenes at Lakmé Fashion Week and for brands like Dior and Nike.
She reveals the 10 makeup hacks she learnt over the years and continues to use.
1. Brows should follow their natural lines
Perfect brows don’t come from stencils or over-filling, but from understanding natural hair growth. One of the simplest tricks I’ve learnt is to brush the brow hair down first and define the upper line. Then, brush the hair up and define the lower line. Fill in only where needed.
This technique gives structure without making brows look drawn or heavy, essential for HD cameras and close-ups.
2. Keep the personality at the fore
Celebrity makeup is never about hiding who someone is. The focus is always on enhancing what already makes them distinctive. Instead of focusing on every facial feature, pick just one key feature and perfect it.
If someone smiles a lot, their lips matter. If their eyes do the talking, keep them fresh and expressive. Makeup should support personality, not overpower it.
3. Cream products are great for well-lit events
Cream products are a backstage favourite for a reason: they blend easily, look skin-like, and photograph beautifully. When unsure, skip liquids and stick to creams.
Creams allow more control and forgiveness, especially under unpredictable lighting. They melt into the skin and never look overdone.
4. Sleek hair will always be in fashion
For events with white, beige, or pastel décor, busy hair can clash visually. One of the best styling hacks is to keep the hair sleek and pulled back in such settings.
Sleek hair balances with minimal backgrounds, ensuring aesthetic photographs where the face remains the focus.
5. Hair extensions are a girl’s best friend
This might surprise many, but hair extensions are non-negotiable. The rule backstage is simple: 60% face, 40% hair. When hair lacks volume, the face appears larger and asymmetrical on camera.
Extensions don’t mean dramatic length; they’re often used just for density and balance.
6. Keep blush minimal
Celebrities rarely wear heavy blush. The aim is to look bright, not cute. Often, a soft pink powder or minimal flush does the job better than layered cream and powder blushes.
Too much blush can shorten the face and overpower the bone structure, especially under flash photography.
7. Mascara should touch the bottom, not the top
One of the most underrated hacks: use a lash separator constantly while applying mascara. Mascara should coat the lashes from root to tip, but never clump at the top.
Clean, separated lashes always look more expensive and photograph far better than thick, spidery ones.
8. Mix foundation shades
Instead of layering contour, bronzer, and concealer step by step, use different shades of foundation to create natural dimension.
This keeps the skin seamless and avoids heavy product buildup—an industry favourite for red carpets.
9. Wing liner trick: Follow the eye fold
The easiest way to get the perfect wing is to use the natural fold of your eye to mark the thickness and direction. Once you take this into account, you can decide whether the eyes need a thick or thin liner, the angle at which the liner should go, and so on. Make sure to keep your eyes open when figuring this out, as the fold will then be visible. This hack ensures the liner lifts the eye rather than dragging it down.
This trick works for all eye shapes, especially hooded eyes.
10. Glow primer goes over foundation
Here’s a secret most people don't know: apply glow primers over foundation, not under it. This creates a healthy, lit-from-within skin finish rather than making the base slip or shine excessively. Tap it only on high points for a natural glow.
Celebrity makeup is less about excess and more about precision, balance, and understanding what works in real life.
Lead image: Pexels
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