8 homegrown labels and their Spring/Summer 24 collection you need this season
It's pastel, breezy, and we're not talking florals.
It’s time to shed the layers and let colours, silhouettes, and patterns tell the story of summer. Fashion enthusiasts eagerly bookmark the new collections from their favourite labels, and designers are out with the latest, offering fresh perspectives on style, sustainability and craftsmanship. From the vibrant streets of Jaipur to the tranquil valleys of Nagaland, from the nostalgic charm of old fashioned summers to the bold statements of modern design, these homegrown collections transport us on a journey through time and space, weaving together threads of traditions, culture and innovation, our definite favourites.
Lovebirds
For it’s Spring/Summer 24 collection titled 'Maybe this is how we meet', Lovebirds’ impressive lineup chronicles Jaipur’s art and architecture, whether it is Araish (Rajasthani lime plaster) geometric patterns or the vibrant pop of colours. The extensive use of the brand’s signature stripes and checks along with bold cuts, dramatic sleeves, appliqué, and kantha-inspired prints on luxurious hand woven fabrics, cottons, silk organza, and taffeta silk adds a perfect flair to the entire collection. The brand’s newer additions such as the laser cut suit combines Jaipur’s artistry with the brand’s relaxed tailoring approach. The collection also featured modern easy separates in monotone, coords, and spring midi dresses. Of course, the brand stayed attuned with the trends and added bow accessories to its collection.
Eka
Renowned for it’s cottagecore aesthetics, timeless elegance, and commitment to artisanal craftsmanship, Eka has once again captured hearts with the launch of its Spring-Summer 2024 collection, drawing inspiration from the rural charm of Nagaland and it’s cultural richness. This collection is a lyrical ode to nature, tradition, and heritage. Each garment in the 'Kohima' collection is akin to poetry woven in fabric. The delicate embroidery, handcrafted details, and the flowing silhouettes joining hands with rich fabrics like handwoven kota, cottons, and linens evoke a sense of nostalgia and romance, transporting wearers to a bygone era of simplicity and grace. From the majestic mountains to the lush valleys, each piece reflects the natural beauty and cultural richness of the region. Embracing the simplicity and authenticity of rural life, these garments invite wearers to connect with nature and celebrate the beauty of simplicity.
Mulmul
As the sun casts it’s golden glow, Indian summers have welcomed and embraced the slow life with Mulmul’s 'Garmi Ke Din' collection that invites you on a journey back in time, to an era of old fashioned summers and lazy afternoons. The exquisite collection is infused with nostalgia, capturing the summers gone by and celebrating the timeless allure of simplicity and grace. Inspired by the clothes and fabrics of yesteryears, it is designed for relaxed summer afternoons and at the heart of the collection are the floral prints and pops of pastels that evoke the spirit of summers and infuses each garment with whimsy and romance. With it’s infusion of nostalgia, floral prints, breathable supima cotton, and their signature lace detailing, this collection captures the essence of old fashioned summer in every stitch.
Jaypore
Jaypore’s latest Spring/Summer 2024 collection is a tribute to the nostalgic memories of childhood summertime. The collection is reminiscent of the gardens we used to visit, the picnics we attended, and the lazy afternoon vacations we enjoyed. The pastel colour palette is perfect for summer escapades, juxtaposed with traditional motifs, natural dyes, intricate hand embroidery, hand block printing, and fabrics like cotton silks.. From floral flowing dresses to light weight hand block printed separates, these breezy silhouettes will undoubtedly add freshness to your wardrobe. Every piece embodies the perfect balance of style and comfort, ensuring you stay cool and chic even on the hottest of days.
Yavi
Yavi launched its Spring/ Summer collection at the Lakme Fashion Week last month titled ‘Recondite Freedom’. The collection features bold use of colours, and a dramatic clash of prints on prints. A perfect blend of art and fashion, the brand has extensively used shades of botanical colours from olive to forest green with loud floral prints that successfully add drama to your wardrobe in the finest materials and fabrics like cotton, linen, and silks. Yavi’s commitment to sustainable clothing is evident with their exquisite statement upcycled jackets and hand embroidered jackets.
SAND by Shirin
SAND by Shirin recently launched its Spring/Summer 2024 collection, aptly titled 'Island ’24'. Shot against the breathtaking backdrop of Bali, this collection draws its inspiration from the island’s rich natural beauty, the vibrant culture of its indigenous people, and the overall diversity that defines Bali. At the heart of the collection lies it’s celebration of serenity and mindful living. From tropical inspired prints to handcrafted garments made from the natural fabrics like raffia, every element of the collection is a testament to SAND’s commitment to sustainability and ethical fashion. The colour palette of the collection mirrors the hues of a summer sunset, with shades of seafoam, lavender, and other earthy tones. These soft, tranquil colours evoke a sense of relaxation and peace perfect for people who want to embrace the concept of slow living. The standout feature of the collection is the introduction of a new fabric—SAND Double Metallic Linen Blend—to capture the colour of the golden hour and adding a glimmer to the clothes. The silhouettes featured in this collection are clean, relaxed, and calming to the mind, from flowy dresses to laid back jumpsuits, SAND offers the perfect ensembles for every occasion.
CORD
Cord's Spring/Summer 2024 collection, 'White Noise', is a statement, a reminder to slow down, to detach from the shackles of everyday complexities, to reconnect with nature, and to find joy in the simple pleasures of life. Drawing inspiration from the serene countryside, Cord’s collection speaks directly to our souls. Each piece is a wearable art, meticulously crafted to evoke memories of old summer days amidst the tranquility of nature. The collection features relaxed silhouettes, intricate smocking, hand embroidery, and prints that transports us to the time of leisurely strolls and lay summer afternoons. Tailored with breathable fabrics and designed with an effortlessly chic approach these clothes channel a very zen lifestyle. Folk inspired designs in soft, earthy tones dominate the palette, and the delicate lace and smock details elevate the feminine allure.
Ka_ Sha
Step into the vibrant world of Ka_Sha's Spring/Summer 2024 collection, 'Bagh', a celebration of colour, pattern, and bold design. At the heart of the collection lies a flamboyant colour palette, with bold stripes and graphic appliques dominating the scene. What truly sets the Bagh collection apart is its use of mismatched geometrical shapes, fragmented and abstract cubist art forms. From asymmetrical dresses to oversized jackets, every garment is a masterpiece of modern design, challenging traditional notion of symmetry and balance. Floral embroidery adorns flowy skirts, adding a touch of whimsy to the collection's playful aesthetic; and despite its boldness, the Bagh collection maintains refined aesthetics, each piece a statement, to become a conversation starter.
Feature Image Credits: @ekaco/instagram
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