Tiffany & Co’s magic arrives in Mumbai

Mumbai's fashion scene just received a dazzling upgrade with the grand opening of the iconic Tiffany & Co store at the luxurious Jio World Plaza. The new boutique marks the brand's first foray into the city, bringing a touch of the brand’s New York legacy and timeless elegance to India's fashion capital.

The much-anticipated launch, held on May 8, 2024, was a star-studded affair with celebrities like Ranveer Singh, Khushi Kapoor, Karisma Kapoor, Masaba Gupta, Neena Gupta, and Vedang Raina among others, on the guest list. The event unveiled a stunning space bathed in the signature Tiffany blue, instantly recognisable to jewellery aficionados worldwide. The store's interior pays homage to the brand's rich heritage and its iconic Fifth Avenue store in New York, featuring sleek modern fixtures alongside warm accents that create a stellar atmosphere, with glittering jewels that invite you in.

Stepping into the Tiffany & Co store is like entering a world of exquisite craftsmanship and enduring beauty.  The iconic glass display cases showcase a dazzling array of pieces—from the legendary Tiffany Diamond to the ever-popular Schlumberger collection. Shoppers will discover a curated selection of engagement rings, wedding bands, necklaces, bracelets, and timepieces, each piece a testament to Tiffany's commitment to exceptional quality and design.

As cocktails flowed, along with groovy beats by DJ Anushka Menon, Bazaar India caught up with Ranveer Singh, the Tiffany man. “I have been a friend of the house for quite some time now, and it’s a great honour because it’s a brand with such an illustrious legacy and it represents the apex of elite craftsmanship in the world,” says Singh, “and Jio World Plaza BKC is becoming the mecca for luxury lovers, so it’s only fitting that we have a Tiffany store here!” Ranveer is known for his eclectic style and love for jewellery, but for him, it’s nothing new. “Men have been adorning jewellery since time immemorial,” he says, “and apart from my wedding ring and my platinum engagement band, my mother’s diamond earrings and my grandmother’s pearls are my favourite pieces to go back to. I also love Pharell’s new collection for Tiffany, and the way he’s used the colour black is breathtaking.” 

The arrival of Tiffany & Co at Jio World Plaza signifies a significant development in the Indian luxury market. It caters to a growing segment of discerning consumers who appreciate brands with a story to tell. This new addition to Mumbai's retail landscape caters not only to established luxury connoisseurs but also to a younger generation who are drawn to Tiffany & Co's contemporary collections and evolving brand identity. With its commitment to sustainability and ethical sourcing practices, the brand resonates with environmentally conscious consumers as well.

Beyond the sparkling jewels, the store offers a personalised shopping experience. Knowledgeable staff members are available to guide customers through the vast collection, helping them find the perfect piece to mark a special occasion or simply add a touch of luxury to their everyday lives. Whether you're a longtime admirer of Tiffany & Co or a new kid on the block, the new store at Jio World Plaza is a must-visit. It's a place where dreams are made of diamonds, and where every piece is a tale of love, self-expression, and enduring style.
 

All images are credited to Tiffany & Co

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