The rise and influence of Indian women in global luxury
From Chanel to Cartier, Indian women are leading the luxury industry’s most powerful global moves.
India is having a fashion moment on the world stage—and not for the first time. From Cannes red carpets to front-row appearances at global fashion weeks, Indian women are increasingly shaping how luxury is seen, worn, and discussed internationally.
With Ananya Panday’s appointment as the global ambassador for Chanel back in April 16, 2025; Alia Bhatt’s ongoing global partnership with Gucci, marked by her historic appearance at Cannes in the house’s first-ever sari creation; and, more recently, Janhvi Kapoor becoming the first Indian brand ambassador for legacy sportswear brand New Balance in December 2025, the spotlight has once again turned to Indian fashion’s rising global stature. These landmark moments aren’t just wins for individual stars; they signal a broader shift in how international luxury houses perceive and engage with India—as a market, as a cultural influence, and as a source of creative energy.
As consumer growth slows across Europe, the United States, and China, India is emerging as a high-potential frontier. The country's luxury market, currently valued at USD 17 billion, is projected to exceed USD 85 billion by 2030. Driving this momentum is a rising affluent class and an increasingly global outlook, especially among younger consumers. For international fashion houses recalibrating their strategies, India is no longer optional—it’s essential.
A key part of this narrative is the growing roster of Indian women who now represent some of the world’s most iconic brands. Chanel’s appointment of Ananya Panday marks a significant step, but it follows a steady trail: Sonam Kapoor Ahuja was named ambassador for Dior in 2024; Princess Gauravi Kumari took on a global role for Jimmy Choo the same year; Alia Bhatt became the face of Gucci in 2023; and Deepika Padukone joined Cartier in 2022. More recently, Janhvi Kapoor’s prominent collaborations with Miu Miu at Cannes and Paris Fashion Week fuelled speculation around a potential ambassadorship as well. Each appointment and collaboration is distinct in tone and reach, yet all converge on a common message—Indian women are defining the future of luxury the world over.
Chanel, in particular, has long held an interest in India’s cultural legacy. Karl Lagerfeld’s India-inspired Métiers d’Art collection for Fall/Winter 2012–13 famously paid homage to the country with lavish visuals and rich textiles. Yet, until Ananya, the brand lacked a modern Indian ambassador to represent this vision. Her youth, fashion-forward sensibility, and strong digital presence make her the ideal link to India’s Gen Z consumer base, over 60% of whom, according to recent reports, are investing more in high-end beauty and fashion than any previous generation.
This growing connection between Indian consumers and luxury brands is also translating into strategic expansion. Chanel has increased its presence through beauty and eyewear in multiple Indian cities and has also opened a beauty boutique in Mumbai. Gucci, after naming Alia Bhatt its global ambassador, placed her at the centre of its Cruise 2024 show in Seoul. Dior continues to strengthen ties with Sonam Kapoor Ahuja through appearances at Paris Fashion Week and the recent showcase in Kyoto, Japan. Meanwhile, Jimmy Choo’s appointment of Princess Gauravi Kumari reflects a fresh lens on heritage and luxury, underscoring the brand’s move toward a more nuanced, inclusive global identity.
Deepika Padukone’s role as Louis Vuitton’s global ambassador—the first for an Indian—showcased her international resonance, while Priyanka Chopra Jonas continues to elevate Indian visibility as Bulgari’s global face. Collectively, these women are not only representing luxury but redefining it through a distinctly Indian perspective. And with so many Indian women making their mark in luxury, it’s exciting to imagine what 2026 will bring.
India’s presence in the global fashion conversation is not new—but it’s louder, bolder, and more influential than ever. With a diverse slate of brand ambassadors, iconic collaborations, and historic firsts leading the charge, the message is clear: India is no longer just part of the story—it’s a driving force.
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