Bad Bunny’s historic Super Bowl halftime performance came in custom Zara

“Debí tirar más fotos de cuando te tuve,

Debí darte más besos y abrazos las veces que pude…”

If you’re not singing these lyrics out loud, you might be alone. Fresh off a historic Grammy win, Bad Bunny has once again cemented his status as a blazing hot cultural force, this time on one of the world’s biggest stages. The Puerto Rican superstar took over the 2026 Super Bowl halftime show at Levi’s Stadium, and while the performance itself was electric, it was his fashion choice that sent the internet into overdrive. Against all expectations, Bad Bunny stepped onto the global stage dressed head-to-toe in custom Zara. And just like that, the high-street giant became halftime history.

Zara may already be a wardrobe staple, but if anyone needed reassurance about its relevance, Bad Bunny just delivered it, loudly, confidently, and on a scale that only a few artists can match.

As the first Puerto Rican artist to headline the Super Bowl halftime show, Bad Bunny carried far more than a setlist onto the stage. His performance was layered with intention—musically, culturally, and stylistically. Alongside hits like “NUEVAYoL” and “DeBÍ TiRAR MáS FOToS,” he was joined by surprise collaborators including Ricky Martin and Lady Gaga, with appearances by prominent Latino figures that reinforced the evening’s broader celebration of identity and heritage.

Yet amid the moment, his wardrobe made one of the boldest statements of the night. Styled by longtime collaborators Storm Pablo and Marvin Douglas Linares, Bad Bunny’s look was striking in its restraint. The custom Zara outfit leaned into soft minimalism, a cream-toned palette anchored by a collared shirt and tie, layered with a sport-inspired jersey bearing the name Ocasio and the number 64, paired with relaxed chinos and sneakers.

The number detail didn’t go unnoticed. Fans were quick to speculate that 64 referenced 1964, believed to be the birth year of his mother, Lysaurie Ocasio, a subtle, deeply personal nod woven into an otherwise pared-back look. It was fashion as storytelling, stripped of excess. Choosing Zara for such a moment was no accident either. While Bad Bunny had worn Schiaparelli menswear just days earlier at the Grammys, his decision to spotlight a Spanish high-street brand at the Super Bowl spoke volumes. With much of his music rooted in the Spanish language and Latin culture, the choice felt aligned, democratic, and deliberately anti-elitist, proof that impact doesn’t always come with couture-level exclusivity.

Later in the night, the artist transitioned into a second Zara look, layering on a cream double-breasted blazer that elevated the ensemble without disrupting its tonal harmony. Accessories were equally considered: matching gloves, an Audemars Piguet Royal Oak with a malachite dial, and his own Adidas BadBo 1.0 sneakers, debuting in an all-white colourway.

The sneaker moment was especially significant. This marked the third BadBo 1.0 iteration revealed in a single week, following a brown-and-white limited release tied to his birth year and a white-and-black version worn pre-game. The halftime reveal cemented the sneaker not just as merch but as a cultural artefact.

On a night designed for bold, loud, extra, statement-making everything, Bad Bunny went for a clear message. His Zara-clad halftime outfit blurred the line between accessibility and aspiration, reconfirming to us that fashion’s real power lies in good taste, individuality of the wearer, and most importantly, cultural resonance.

All images: Getty 

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