Fashion, flavours, and timeless Italian charm: The allure of Fidenza Village

As someone who loves fashion, food, and travel, I’ve always been captivated by Italy. So when I found myself in Milan, the fashion capital of the world, I couldn’t resist taking a trip to Fidenza Village, a luxury shopping destination just an hour away. Nestled in the heart of Parma, one of Italy’s most vibrant provinces, Fidenza Village is an exclusive retail haven that boasts more than 120 designer boutiques set in a beautifully landscaped, open-air environment. Strolling under the clear blue skies at Fidenza Village is anything but an ordinary shopping experience—with its stunning architecture, vibrant murals, lush foliage, and graceful columns, it offers a truly immersive retail experience. The thoughtfully designed layout invites effortless exploration, creating a sense of discovery at every turn. Drawing inspiration from Parma’s most famous son, Giuseppe Verdi, the Village offers a unique blend of high fashion, exquisite food, and top-notch hospitality, all enhanced by a spectacular art curation—and it truly lived up to all my expectations. Trust me, you will quickly forget you’re in a shopping hub; instead, it will feel like a leisurely escape, filled with charm and joy at every corner.

The perfect fashion getaway

Here, a roster of the world’s best luxury fashion, beauty, and lifestyle brands offer exceptional year-round savings of up to 70 per cent off the recommended retail price. Moreover, an array of guest services, including a multilingual concierge, personal shoppers, hands-free shopping, and styling services, are included to make your visit truly extraordinary.

The Apartment—sculpting spaces

The Apartments at The Bicester Collection Villages are exclusive, invite-only retreats where you can unwind with a glass of champagne after a day of shopping. But they’re not just luxurious rooms—they’re immersive spaces designed with a keen eye for spatial harmony. At The Apartment at Fidenza Village, the unique octagonal shape is inspired by a beautiful winter garden, with panoramic murals that capture the tranquility of nature. The furniture and décor reflect the rich traditions of local craftsmanship, giving you a true taste of Italian elegance. Bathed in natural light and surrounded by plants, it’s the perfect sanctuary to relax and recharge.

Tax refund services

If you're a permanent resident of a non-EU country, including the UK (excluding Northern Ireland), you can enjoy tax-free shopping at Fidenza Village and save up to 13.5% on your favourite brands. Simply bring your original passport and follow the steps to claim your refund. For added convenience, use the Global Blue and Planet tax-free kiosks at The Concierge to receive immediate refunds.

A culinary oasis

At the bars and restaurants of Fidenza Village, you’re not just guests—you are friends who share a passion for simple, authentic flavours. Panino Giusto offers its renowned sandwiches and fresh salads, while the iconic Parma menu delights with artisanal recipes and authentic flavours, perfect for every traveler. For a truly indulgent experience, enjoy a glass of wine at Signorvino, where you can explore a stunning wine cellar paired with a stellar kitchen.

Unlock exclusive perks

The Fidenza Village mobile app offers an interactive map of the Village, keeping you updated on new boutiques, events, live music, entertainment, and seasonal food pop-ups. You’ll also find exclusive offers from your favorite shops, along with style tips, interviews, videos, behind-the-scenes content, and more. By signing into your membership account, you’ll gain access to special perks like secret shopping events, private sales, insider tips, and exclusive extras from top boutiques.

Lead Image: Fidenza Village

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