For the first time ever, Hacienda PATRÓN comes to India with an immersive celebration of tequila, culture, and craftsmanship

On World Tequila Day, Mumbai found itself transported to the Highlands of Jalisco, Mexico, as PATRÓN Experiences brought Hacienda PATRÓN to India for the very first time. For one evening, the city's who's who stepped into an immersive recreation of the legendary estate where the brand's story began, discovering the traditions, craftsmanship and hospitality that have shaped PATRÓN for generations.

The guest list reflected the evening's blend of culture, fashion, and entertainment. Actors Ishaan Khatter, Vedang Raina, Tisca Chopra, Mihir Ahuja, Gurfateh Pirzada, and Mehreen Pirzada joined designers Nachiket Barve, Kresha Bajaj, Ritika Mirchandani, Surmayi Jain, Kanika Goyal, and Bhavya Ramesh, alongside stylist Priyanka Kapadia and singer Jonita Gandhi for the spectacular soirée. Rather than a conventional launch event, the experience unfolded like a journey through the world of PATRÓN, inviting guests to slow down and engage with the stories behind every bottle.

Inspired by the original Hacienda PATRÓN in Mexico, the evening opened in the Picante Courtyard, where signature tequila serves and canapés set the tone. Guests then explored interactive spaces celebrating Mexican artistry and craftsmanship, from agave-inspired creations and traditional ceramic work to personalised keepsakes. Every element reflected the people, skills, and heritage that remain central to the making of PATRÓN.

One of the evening's highlights was the Hacienda Table, where acclaimed chef Prateek Sadhu presented a four-course Indo-Mexican menu inspired by the flavours of the Hacienda. Each dish was paired with a different expression from the PATRÓN portfolio, including Silver, Reposado, Añejo and El Alto. Throughout the dinner, guests were introduced to the thinking behind each pairing, drawing connections between the precision of tequila-making and the creativity of contemporary cuisine.

As dinner gave way to the final chapter of the experience, the El Alto Listening Room offered a more relaxed atmosphere. DJ Kayan took over the music, while guests gathered over cocktails and conversations that carried late into the evening, bringing a close to the celebration.

The India debut of Hacienda PATRÓN highlighted the culture, craftsmanship and hospitality that define the brand, giving guests a closer look at the traditions rooted in Jalisco while presenting them through an experience designed for Mumbai. By recreating its iconic home away from home, PATRÓN created an evening that was every bit immersive and memorable, reminding guests that every bottle carries with it a story of heritage, skilled craftsmanship, and generations of dedication.

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