These Indian luxury brands are adding a spin to your basics, and we are here for it

In a fashion landscape dominated by global trends and fast fashion, a wave of Indian luxury labels is redefining what it means to dress simply, yet stylishly. These homegrown brands are embracing minimalism, sustainability, and heritage craftsmanship while elevating everyday staples. If you're someone who values quality, design, and a thoughtful approach to dressing, here are the Indian luxury labels giving your wardrobe basics a bold, beautiful spin.

Basque 

Basque is the brand for those who appreciate a sharp silhouette without sacrificing comfort. Known for its clean lines, precise tailoring, and neutral palette, Basque infuses classic wardrobe staples with architectural elegance. A white shirt is never just a white shirt here—it's a carefully constructed piece that holds its form while feeling effortless.

Nouria 

Nouria is rooted in the ethos of slow fashion, combining sustainable practices with a pared-down aesthetic. Think fluid fabrics, earthy tones, and silhouettes that move with you. Every piece is designed to be timeless, but with quiet details—a pleat here, a contrast stitch there—that make the basics feel bespoke.

Ura Maku 

Ura Maku merges sculptural forms with a tactile, handcrafted approach. Expect basics that are anything but basic—voluminous shapes, deconstructed tailoring, and a design philosophy that blends Japanese minimalism with Indian craftsmanship. It's the brand to turn to when you want a statement made softly.

Polite Society 

Polite Society delivers staples with a wink. The brand plays with proportion, print, and subtle gender fluidity to reinvent what it means to be 'put together.' A classic blazer might feature asymmetrical panels, or a simple dress may surprise you with an offbeat detail—always polished, always tongue-in-cheek.

9899 

9899 is quietly becoming the go-to brand for those who crave cool, wearable luxury with a modern twist. Drawing on streetwear and contemporary art, it breathes new life into denim, cotton, and knits—your daily uniform, reimagined through the lens of cutting-edge Indian design.

Bodice 

Bodice has long been a favourite among fashion purists, and for good reason. Ruchika Sachdeva’s label blends historical Indian textiles with contemporary silhouettes and Bauhaus-inspired geometry. The brand turns everyday essentials like trousers, tunics, and jackets into objects of art—structured, intentional, and quietly powerful.

LOVEBIRDS 

Lovebirds balances the starkness of modernist design with the softness of artisanal detailing. Their use of bold cuts, colour blocking, and strong tailoring gives even the most humble shirt or dress a confident attitude. The brand's deep commitment to Indian handloom makes each piece a wearable story.

Ura 

Not to be confused with Ura Maku, Ura is another rising name that focuses on fluidity and finesse. The label is known for its layered silhouettes, muted tones, and a sense of movement that turns the ordinary into the poetic. A dress or co-ord set from Ura is likely to become your wardrobe’s most reached-for item—easy, elegant, and endlessly versatile.

The Summer House 

The Summer House exemplifies how basics can be both conscious and covetable. The brand champions natural fabrics, ethical production, and a globally chic design language. Their collections are rich in utility and ease—think shirt dresses, wrap tops, and trousers that travel seamlessly from work to weekend.

Haseena By Ashna

Rooted in mindful design and slow fashion, Haseena by Ashna redefines wardrobe essentials with fluid silhouettes, soft palettes, and elegant detailing. Founded by designer Ashna Suri, the brand infuses everyday basics with elevated craftsmanship—think breezy co-ord sets, delicate embroidery, and versatile pieces that bridge comfort and understated glam. Haseena caters to modern women who want luxury in simplicity, offering staples that feel both indulgent and wearable.

Lead Image: Instagram/Brands


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