Step into the future of beauty with Amazon's Beautyverse—where innovation meets indulgence

Imagine over 600+ beauty lovers, creators, and iconic brands all under one roof. Sounds like a congregation for those who live, breathe, and glow in the world of skincare, beauty, and wellness, doesn't it? That is exactly what Amazon India's Beautyverse event is aiming to deliver.

This invite-only celebration of all things beauty will be a one-of-a-kind experience packed with insightful panel discussions, immersive workshops, trend-driven fireside chats, and a display of cutting-edge beauty tech. From legends redefining beauty norms to new-age stars turning self-expression into an art form, the event will pay homage to India's evolving beauty landscape. 

We caught up with Siddharth Bhagat, director, Amazon Beauty, India, for an inside look at Beautyverse—and his perspective on how India’s beauty landscape is evolving.

Harper's Bazaar: What is the inspiration and thought process behind the creation of the Beautyverse, and how is it different from the previous edition?

Siddharth Bhagat: Amazon Beautyverse is a first-of-its-kind, exclusive, invite-only celebration of beauty. This year’s edition brings together 600+ beauty lovers, including Prime members, creators, and leading brands, for a day packed with immersive workshops, trend-led storytelling and beauty-tech innovations. Legends like Neena Gupta will share space with new-age stars such as Bhumi Pednekar, Kriti Sanon, and Sushant Divgikar to celebrate how beauty is evolving in India—from rigid ideals to fluid self-expression.

The idea was to reimagine how customers discover beauty on Amazon—in a way that’s immersive, aspirational, and highly experiential. Our goal has always been to bridge the gap between digital convenience and the tactile joy of exploring beauty in real life. This year, we’ve taken it to the next level with a more expansive format, richer storytelling, and deeper engagement across customer and creator communities.

Scheduled for July 5, in Mumbai, attendees will experience everything from interactive brand zones and expert-led panel discussions to exclusive sessions. Every touchpoint is designed to spotlight innovation, build brand advocacy, and inspire what’s next in beauty. Beautyverse is a powerful movement reflecting our commitment to democratising beauty in India.

 

HB: What can Amazon Prime members and beauty content creators expect from the Amazon Beautyverse?

SB: Prime Day is our biggest annual celebration, and Beautyverse sets the stage for what Prime members can expect. It gives early access to new launches, trend insights, and product experiences. By engaging creators and Prime members ahead of Prime Day, we drive both excitement and education, making product discoveries more intentional and relevant, especially in the beauty category, where trust and trial are key.

Prime members can look forward to hands-on workshops, brand booths with live demos, expert consultations, and early access to curated beauty drops. For creators, it’s a playground for content—there’s high-impact storytelling, personalised brand experiences, and collaborative spaces to connect with fellow creators and brands. It’s a space where everyone can discover, engage, and co-create beauty trends in real time.

HB: How do you view the modern luxury beauty consumer, and what, according to you, are they truly looking for in a product today?

SB: The modern luxury consumer is deeply informed, conscious, and experience-led. It’s no longer just about the label or price tag—it’s about performance, efficacy, and storytelling. They want products that not only deliver visible results but also align with their values—whether that’s clean beauty, sustainable sourcing, or skin science-backed formulations. Transparency and authenticity matter just as much as luxury aesthetics. At Amazon Beauty, we create access to a curated yet exhaustive selection of international brands, trending ingredients, new launches, and even refreshingly rare finds at great value. Our curation spans 1300+ homegrown and 60+ international brands—from derma to K-beauty to clean beauty—ensuring there’s something for everyone. And finally, our creator-first approach helps build trusted narratives around each product.

HB: What innovations—whether in product development or market trends—are you most excited about in the beauty industry over the next few years?

SB: The intersection of tech and beauty is fascinating to me. From AI-powered skincare advisors to skin microbiome-based formulations, we’re entering a phase of hyper-personalisation. At Amazon, we are committed to innovation and continuously invest in technologies to enhance the shopping experience. These include features such as virtual try-ons and Skincare Analyser—an innovative tool that is seamlessly integrated into 'Search', where customers can take a short survey about their skin type and goals. 

Furthermore, Amazon has been at the forefront of leveraging technology extensively for over 25+ years to improve customer experience. We believe generative AI will revolutionise virtually all customer interactions as we know them. Over the past year, we have introduced several generative AI-powered capabilities on the Amazon.in marketplace to make shopping easier and more convenient. One such is Rufus, an expert shopping assistant trained on Amazon’s product catalogue and information from across the web, designed to answer customer questions, provide product comparisons, and make personalised recommendations.

HB: What are the few changes in consumption patterns that you have noticed over the past few years?

SB: Customers are becoming more ingredient-aware and results-driven. There’s a clear move toward skincare-backed beauty—products that offer both cosmetic and therapeutic benefits. Value-conscious premium buying is on the rise, especially among younger consumers who are willing to invest but expect quality, ethics, and innovation in return. We’ve also seen tier two and three cities contribute significantly to beauty consumption, with a growing appetite for both domestic and international brands.

HB: How do you personally define beauty in today’s world, and what message would you like to share with beauty and skincare consumers everywhere?

SB: Beauty today is not a singular definition—it’s layered, inclusive, and deeply personal. It’s as much about self-expression and confidence as it is about care and ritual. My message to consumers would be: Don’t chase trends—chase what makes you feel your best. The most powerful beauty choice you can make is the one that reflects who you truly are. And we’re here to ensure you have the widest, most diverse selection to do just that.

Lead image credit: Getty Images

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