Sophisticated, cool, and anything but trendy—here are the new launches we can’t stop talking about

In a fashion landscape increasingly driven by virality, there is something deeply refreshing about collections that resist the pressure to perform. The latest launches from Indian designers and labels prove that sophistication lies not in chasing trends, but in refining identity.

Whether it is a legacy brand marking a milestone, a dress distilled to its purest form, or collections rooted in craft and quiet storytelling, these launches share a common language: cool, considered, and enduring. Here, we spotlight the new releases that feel sophisticated, effortless, and anything but trendy. 

Satya Paul: 40 years of modern Indian expression

As Satya Paul marks 40 years of shaping a distinctly modern Indian aesthetic, the house reflects on a legacy that has always looked forward. Founded in 1985 by Mr Satya Paul, the brand has remained in constant dialogue with contemporary culture, redefining what Indian dressing can look and feel like across generations. From sarees to dresses, kaftans, scarves and accessories, Satya Paul’s visual language has long balanced artistic expression with effortless wearability.

Entering its fifth decade, the brand’s renewed creative direction under David Abraham, Rakesh Thakore and Kevin Nigli signals a thoughtful evolution. Collections such as Full Circle, Kaleidoscope, Paradiso, and Pleasure Gardens explore abstract prints, geometry, botanicals and painterly narratives, reaffirming the house’s commitment to innovation. The recently launched Autumn–Winter 2025 collection, Full Circle, draws from a global art-inspired philosophy while reflecting the creative directors’ personal narrative of coming home. It is both a celebration of continuity and a confident step forward, honouring the founder’s belief that fashion should be joyful, culturally aware and ever-evolving. Over the years, the brand’s enduring appeal has been reflected through its many muses, including Aishwarya Rai Bachchan, Karisma Kapoor, Aditi Rao Hydari, Malaika Arora, and Gauri Khan.

Twinkle Hanspal: The power of a perfect dress

Twinkle Hanspal’s Hailey dress makes a compelling case for restraint. Defined by a deep neckline and a clean, uninterrupted silhouette, the piece embraces sensuality without excess. There is no reliance on heavy embellishment or overt drama; its strength lies in simplicity and proportion.

Designed for easy days, elevated evenings, and everything in between, the Hailey dress embodies a quiet confidence that feels both modern and timeless. It is effortless without being ordinary, a reminder that sometimes the most impactful statements are made when design steps back and lets form do the talking.

Eeda: Where Benaras meets the modern woman

In the winding lanes of Varanasi, where looms hum softly and tradition lives in everyday detail, EEDA finds its soul. Rooted in Benaras yet shaped for the contemporary woman, the label draws from a deep love for fabric, dressing up and the enduring charm of Indian wear. Founded by Aditi Shah, EEDA treats tradition not as something static, but as a living muse that evolves with time.

Each silhouette is infused with history while remaining relevant to modern wardrobes, allowing craft and wearability to coexist seamlessly. From textiles to tailoring, EEDA’s design philosophy honours the quiet beauty of Indian craftsmanship while speaking to women who seek meaning, elegance, and individuality in what they wear.

Urmil: Reimagining the sari through sculpture

Urmil by Ritika and Prerna continues its exploration of form and fluidity with its latest collection, Assemblage. Drawing inspiration from the dramatic visual language of Gomira dancers, the collection offers a sculptural reinterpretation of the sari.

Fluid drapes meet architectural structure, creating silhouettes that feel both grounded in heritage and strikingly contemporary. Assemblage reframes the sari as a canvas for modern expression, balancing movement, drama, and precision while offering a fresh perspective on heritage-led design.

Sand by Shirin: Strength, stillness, and soft power

Short for Such A Nice Day, SAND by Shirin celebrates the uniqueness of women through fluid fits and handcrafted finesse. Founded by Shirin Mann, also the force behind NEEDLEDUST, the label champions inclusivity, individuality and ease, designing for women who value comfort as much as craft.

The Winter 2025 collection, The Lost Valley, draws inspiration from the forgotten trails of the Silk Route. Shot across the hidden valleys of the Himalayas, the campaign captures a sense of stillness, strength and quiet resilience. This season introduces luxury outerwear crafted from a rare blend of goat cashmere and silk, alongside softly structured silhouettes, metallic-thread embroideries, and hand-illustrated prints inspired by mountain landscapes. The result is a collection that feels intimate, thoughtful and deeply rooted in storytelling.

What unites these launches is not a shared aesthetic, but a shared philosophy. Each brand approaches fashion as an evolving conversation rather than a passing trend. From legacy houses and sculptural sari narratives to minimal dresses and craft-led storytelling, these collections prioritise substance. In doing so, they remind us that true style is not about keeping up; it is about standing still long enough to be remembered.

All images: Featured brands

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