September’s biggest fashion news, launches, and collaborations

September arrives with a full fashion calendar, and plenty to keep an eye on. From a playful PUMA collaboration rooted in Rajasthan’s craft traditions to new retail spaces, occasionwear collections and designers expanding their worlds beyond the wardrobe, the month is already shaping up to be an interesting one. Here’s what’s new.

PUMA x Jaipur Rugs

PUMA’s iconic Suede is getting a distinctly Indian update in collaboration with Jaipur Rugs. Called The Legacy Lives On, the collection takes its colour cues from Jaipur Rugs’ craft vocabulary, bringing together shades of maroon, dusty rose, ochre and sand. The collaboration plays on the shared origins of the two brands, with the campaign tagline drawing a connection between PUMA’s street-born Suede and Jaipur Rugs’ roots in the villages of Rajasthan. The shoes are yet to hit stores, with pricing and release dates still to be announced.

Sarah & Sandeep reimagine occasionwear for long after the wedding day
 

Most ceremonial wardrobes are worn once and forgotten, but Sarah & Sandeep’s Sartorial Weddings ’27 is designed to live beyond the wedding day. Built around versatility and considered tailoring, the collection reimagines occasionwear as pieces that can be deconstructed and restyled across celebrations, and long after them. At its centre is Triunity, the label’s signature bandhgala-meets-sherwani silhouette, which shifts from ceremony-ready with its embroidered jacket to a polished dinner look or, paired with a plain shirt, a tuxedo jacket for the after-party. Alongside it are finely milled tuxedos, destination-wedding shackets and structured womenswear with detachable elements. The idea is simple: create clothes that are worn for years, not just remembered.

A little Bit of péro Lands in Chennai

péro Home is heading to Chennai for an exclusive showcase at The Folly at Amethyst from September 3 to 6. The collection brings the label’s familiar sense of whimsy and warmth into the home, drawing on its deep relationship with handloom, traditional techniques, embroidery and upcycling. Designed to make everyday living feel more tactile and nostalgic, the showcase promises a sensory exploration of craft, memory and texture. The pop-up will be open from 11 am to 7.30 pm each day.

Anu Merton x NEEDLEDUST: When Jewellery Meets the Jutti

Jewellery designer Anu Merton and NEEDLEDUST, founded by Shirin Mann, have joined forces for a limited-edition footwear collaboration that brings two distinct craft traditions together. Developed over nine months, the collection asks a simple question: why should jewellery be limited to the neck, ears, fingers, and wrists? The answer comes through embellished footwear featuring pearls, coloured stones, kundan, moti piroi, hand-set stones, and intricate embroidery. The edit includes the Banni Jutti, Memsaab Heel, and Sohneya Sandal, balancing traditional craftsmanship with more contemporary silhouettes.

Amama Finds a New Home in Kala Ghoda

Jewellery label Amama is expanding its Mumbai presence with a new store in Kala Ghoda, and this one is designed to be experienced rather than simply shopped. The brand’s second Mumbai store takes an almost museum-like approach, with hand-painted details, custom tiles inspired by Amama motifs and playful references to the human anatomy. At its heart is a tribute to founder Nikita Gupta’s grandmother, whose heirlooms and memories inspired the brand. Expect Amama’s latest collections alongside signature pieces, including its first festive Polki collection, bags, Saharas and Earcrawlers.

Seema Gujral: A Modern Fairytale for the Bride

Seema Gujral unveils EVER AFTER, her most expansive bridal collection yet, inspired by the romance and grandeur of a modern fairytale. Shot at Samode Palace, the collection brings together bridal and groom couture, from regal lehengas and statement dupattas to sherwanis and bandhgalas. Zardozi, crystals, pearls, sequins, mirror work, and the brand’s signature scalloped detailing meet floral and geometric motifs, while a palette spanning bridal reds, metallics, ivories, emeralds, and dusty pinks completes the collection.

Ashdeen Lilaowala: Where Parsi Mythology Meets the Natural World

Ashdeen Lilaowala’s latest collection, The Divine Kingdom, draws from an ancient Zoroastrian creation myth, imagining a world inhabited by birds, beasts, and mythical creatures before humanity. Taking Mashyana and Mashya, the first woman and man, as a starting point, the collection explores nature as a sacred guardian of creation. Ashdeen reworks the traditional Parsi Gara vocabulary by moving beyond its familiar floral motifs to roosters, fish, pomegranates, trees, and celestial forms, while even reimagining the royal Shikargah through a Parsi lens. New Indo-western silhouettes bring this rich mythology into contemporary festive dressing for both women and men, creating a thoughtful meeting point of fashion, heritage, and storytelling.

Bhumika Sharma: Afsana Gets a Second Act

For Autumn/Winter 2026, Bhumika Sharma returns to her love of colour with Afsana 2.0, a collection built around expressive prints, vivid jewel tones and contemporary occasionwear. Teal, fuchsia, orange, aqua, red, and purple meet vintage florals, metallics and traditional embroidery across printed lehengas, shararas, cropped jackets, corset-inspired bodices, and sculptural necklines. Organza, net, and georgette are layered with zari, sequins, beads, multicoloured threadwork, and handcrafted tassels. Designed to move from mehendis and haldis to sangeets, destination weddings, and festive occasions, the collection is accompanied by The 48-Hour Afsana, a campaign imagining the collection across a wedding weekend.

Matsya: Utkarsh Ahuja’s Modern Royalty Expands

At Matsya, Utkarsh Ahuja continues to build a vision of Indian modern royalty that extends far beyond couture. Founded in 2014, the label draws on Indian textile heritage alongside wildlife, European architecture and travel, with signatures including multi-layered couture embroidery, the V-winged lehenga belt and its double-lion emblem. Now, Matsya is expanding into a wider lifestyle universe through Matsya Living, encompassing home, jewellery and accessories. Its hand-embroidered scarves have emerged as a signature, while upcoming stores and a global e-commerce platform signal the brand’s next phase. Matsya is also preparing for its first fashion show, an immersive presentation intended to offer a closer look at the world Ahuja has been building.

If this is how September is beginning, the rest of the month promises plenty more to watch. Across fashion, jewellery and home, the common thread is clear: Indian craftsmanship is being reworked, expanded, and interpreted through increasingly modern lenses. From the sneaker to the jutti, the jewellery store to the couture atelier, September is already proving that tradition and what’s next can happily occupy the same wardrobe.

Image credits: The brands 

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