Ranbir Kapoor launches a minimalist luxury brand for everyday style

A-listers from B-town have been on a spree to have their own lifestyle brand. From the likes of Alia Bhatt, Salman Khan, Hrithik Roshan, Aryan Khan, Sonam Kapoor, to name a few, the list continues to grow with each of them breaking new ground in the respective space. For those wondering who the next big star to hop onto the bandwagon would be, we have big news. Ranbir Kapoor has stepped into the world of luxury fashion with his newly launched lifestyle brand, ARKS.

ARKS embodies Kapoor’s understated charm with a focus on minimalism, versatility, and timeless elegance. Thoughtfully designed to resonate with modern sensibilities across both menswear and womenswear, the brand’s debut collection offers a refined selection of apparel, accessories, and sneakers. 

For the men, there's a lot in store in the form of classic cotton jersey t-shirts, embossed French terry sweatshirts, knitted hoodies, sleek linen shirts, and double pique polo shirts. As far as the outerwear options go, the collection includes denim biker jackets, optic wash sweatshirts, a standout reversible leather bomber jacket along with well-fitted denims, cargo pants, chino shorts, and embossed joggers.

For women, ARKS brings an array of contemporary staples. Crop tops, flat knit polo shirts, and cotton jersey tees as well as elegant kaftan tops and modal jersey halter neck designs. Layering pieces like cotton twill shackets, French terry hoodies, and twill biker jackets. The Bottom-wear includes denim jeans and shorts, cargo pants, linen drawstring trousers, and joggers, catering to diverse tastes and lifestyles.

The footwear collection includes classic black and white sneakers made from premium milled leather with Ortholite® insoles for everyday comfort. Accessories like bamboo yarn socks and minimalist baseball caps complement the lineup, adding functional simplicity to the ARKS aesthetic.

Ranbir Kapoor’s passion for cinema, travel, and sports shapes the essence of ARKS, a brand rooted in meaningful living with pieces that are both functional and luxurious. As Kapoor puts it, ARKS is about finding confidence in simplicity and bringing refined elegance to those who value quality and individuality.

With prices ranging from INR 1,499 to INR 34,999, ARKS is now available at its flagship studio in Bandra, Mumbai, and online at www.arks.club. 

All images: ARKS

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