Omega’s new Aqua Terra 30mm is luxury that feels personal

There’s something about watches that has always fascinated me. Maybe it’s the way they instantly make you look like you’ve got your life together—even if you don’t. Or how slipping one on feels less like wearing an accessory and more like stepping into a version of yourself that’s just a little more refined. A little more in control. A little more intelligent.

Which is exactly why Omega’s new Aqua Terra 30mm feels like a big deal. It’s the first time the brand has introduced this size, and for a house with such a legacy, this launch has people paying attention. It’s clear they’re not just sticking to tradition—they’re pushing things forward, in a way that still feels very true to who they are.

Twenty-three years after its debut, the Aqua Terra line evolves once more. And this time in a silhouette that’s incredibly intimate. But what makes it cool is that Omega didn’t just resize the watch; they built a brand-new movement to fit it. The 8750 and 8751 calibres are both Master Chronometer certified, which means they’ve been put through some of the toughest watch tests out there. So while the watch may look delicate, it’s seriously sharp under the hood.

Design-wise, there are 12 versions to pick from. And each one feels like it has its own mood. There’s classic stainless steel if you’re into clean, everyday minimalism. Then you’ve got the 18K Sedna™ and Moonshine™ gold options if you want something a little more luxe and romantic. And for those who love mixing metals, the two-tone styles are your pick. The dials are bold and vibrant, the bracelets are that perfect brushed-meets-polished finish, and the little date window at 6 o’clock ties it all together in a way that’s super refined without feeling too done-up.

For the launch of the new Aqua Terra 30mm, Omega chose Kyoto—a city known for its deep sense of tradition and beauty—as the backdrop. Much like the timepiece itself, Kyoto balances history with timeless design. The reveal took place at the Shogunzuka Seiryuden Temple, a site that symbolises something more purposeful, perched high above the city. With sweeping views of Kyoto at sunset, the setting couldn’t have been more fitting.

What really worked was how Omega made the launch an immersive and personal experience. Guests explored the idea behind each watch, tried shodo (Japanese calligraphy), made traditional sweets, and sat through a quiet tea ceremony. And it’s things like this that tell you a lot about a brand—what they care about, what they want you to feel. Later, there was also a captivating geisha performance.

 

Even the campaign is designed with similar thoughts. Titled My Little Secret, it brings together six women from music, fashion, and film, each bringing their spin to the watch. There’s Tems, who pairs hers with a signature ring. Ashley Graham says she never wants to take it off. And then there’s Ariana DeBose, Danielle Marsh, Marisa Abela, and Sunday Rose Kidman Urban, all choosing a version that feels like them.

The campaign film shows the watch moving from one woman to the next, like a secret you don’t want to keep to yourself. And it captures what watches are today. They’re not just for telling time—they’re an extension of how you dress, how you feel, and what you want to convey. You can wear one every day, stack it with jewellery, or save it for when you want to feel a little more put together. With the Aqua Terra 30mm, there are enough options for it to feel personal. There’s something in the line for everyone. You just pick the one that suits you the most.

What the collection reminds me, honestly, is that the best kind of luxury is the one that feels personal. And that’s exactly what the Aqua Terra 30mm gets right, which is why it deserves a spot in your everyday rotation, or your jewellery box, or your wishlist.

All images: Omega Team

 

Also read: Inside KALKI’s boundary-breaking collaboration with Raja Kumari

Also read: Couture is in full bloom at Paris Haute Couture Week and here's everything we've loved (so far)