The Ambani wedding: A grand homage to India’s culture and craft

From ancient Vedic rituals to couture rooted in craft, Anant Ambani and Radhika Merchant’s wedding was a celebration of India’s timeless cultural legacy on a scale the world had never seen.

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In an era where weddings often become an exercise in reinvention, Anant Ambani and Radhika Merchant’s union was a reminder that the most beautiful celebrations are those that honour where we come from. Costing upwards of $600 million, this wedding was undoubtedly a spectacle—bespoke floral sculptures, hundreds of chandeliers, couture ensembles that graced each ceremony—but beneath the grandeur lay a deep reverence for India’s cultural past.


Every element paid homage to India’s heritage. Ancient Vedic rituals were performed with the same sanctity they have commanded for centuries, while regional traditions from across the country were seamlessly woven into the ceremonies, ensuring that each moment resonated with meaning. The chants that echoed through the air in Jamnagar weren’t mere formalities; they were threads connecting generations, carrying blessings that have stood the test of time.

Fashion too became a tribute to India’s crafts. From handwoven brocades to intricate embroideries crafted by master artisans, each ensemble reflected India’s textile legacy while speaking the language of modern couture. The jewellery worn by the bride and the family wasn’t just about opulence; it was a reminder of heirlooms passed down through generations, each piece telling a story of lineage, artistry, and identity.

In the end, the Ambani-Merchant wedding was more than an event. It became a glowing reminder that amidst reinvention, it is reverence—towards our heritage, our rituals, and our stories—that creates moments truly timeless.

All images: The brand

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