From handcrafted silverware to indulgent self-care, Charu Chawla is redefining luxury with Ravissant and Blliis

Luxury isn’t just about what you own—it’s about how it fits into your life. That’s exactly what Charu Chawla has built her brands around. As the driving force behind Ravissant and Blliis, she’s not just selling silverware or beauty services—she’s making luxury a part of daily life.

Ravissant, established in 1982, is known for its silverware, from handcrafted tea sets to corporate gifts. Each piece is designed to be both practical and beautiful. Blliis by Ravissant, on the other hand, is a space dedicated to beauty and self-care, offering expert hair and skincare treatments along with spa experiences for complete relaxation.

But building something with a strong legacy while keeping up with changing times hasn’t been easy. Chawla has trusted her instincts to keep luxury personal, evolve with the times, and stay ahead in a competitive market. Here, she shares her journey, the challenges she’s faced, and what luxury truly means to her.

Harpers Bazaar: Tell us a little about your journey—what got you into luxury silverware and wellness?

Charu Chawla: Being part of a family business with a legacy in luxury silverware, clothing, wellness, and beauty, my journey has been about creating a seamless lifestyle experience. We wanted to build more than just individual brands—we envisioned a one-stop destination where elegance meets self-care. Whether it’s fine silverware for a beautifully set table, curated fashion for effortless style, or wellness services like a gym and salon for holistic well-being, our goal has always been to enhance everyday living with quality, sophistication, and convenience.

HB: What was the idea behind Ravissant’s silverware collection? Tell us about Blliis too.

CC: Ravissant’s silverware is about preserving tradition while embracing modern elegance. We wanted to craft pieces that are timeless yet contemporary, perfect for any occasion. Blliis was created to bring the same sense of luxury into wellness and beauty, offering services that rejuvenate both body and mind. Together, they reflect our commitment to enhancing everyday living with sophistication and care.

HB: What were some of the biggest challenges when building the brand, and how did you push through them?

CC: Building a brand that offers a complete luxury lifestyle experience came with its challenges. One of the biggest was ensuring that each aspect—whether it was silverware, fashion, wellness, or beauty—maintained the same level of excellence while complementing one another.

Another challenge was evolving with changing consumer preferences while staying true to our heritage. We overcame this by constantly innovating, listening to our customers, and refining our offerings without compromising on quality. Our commitment to craftsmanship, attention to detail, and the passion to create something truly unique helped us push through and establish a brand that is trusted and cherished.

HB: The luxury market in India has changed so much. Where do you see your brands—Ravissant and Blliis—fitting into that shift?

CC: The luxury market in India has evolved tremendously, with consumers now seeking more than just premium products—they want meaningful experiences and a connection to heritage with a modern touch.

Ravissant fits perfectly into this shift by offering handcrafted silverware that blends tradition with contemporary design, appealing to those who appreciate artistry and exclusivity. Meanwhile, Blliis caters to the growing demand for holistic luxury, where self-care is just as important as aesthetics. With a focus on high-quality, personalised wellness and beauty services, Blliis aligns with the new-age consumer’s desire for indulgence with purpose.

As India’s luxury landscape continues to evolve, we see our brands not just keeping up but leading the way—offering a one-stop destination where elegance, craftsmanship, and well-being come together.

HB: A lot of people see silverware as just décor. What’s something you wish more people knew about investing in good pieces?

CC: Silverware is so much more than décor—it’s an investment in craftsmanship, heritage, and everyday luxury. High-quality silver pieces are not only timeless but also durable, gaining character and value over time.

Beyond aesthetics, silver has practical benefits—it’s naturally antibacterial and long-lasting, making it ideal for dining. A well-crafted piece isn’t just for special occasions; it can elevate everyday moments, turning meals into experiences. I wish more people saw silverware as an heirloom—something to be used, cherished, and passed down through generations.

HB: You juggle multiple businesses—how do you balance it all?

CC: For me, it’s never been about handling multiple businesses separately—it’s about shaping a unified, one-stop destination for luxury living. Ravissant, Blliis, and our other ventures each contribute to a larger vision where elegance, craftsmanship, and well-being seamlessly come together.

The key to managing it all lies in a strong vision and an equally strong team. I focus on maintaining brand synergy while entrusting experts to execute our goals with excellence. It’s a constantly evolving process, but when you’re truly passionate about what you do, it all comes together effortlessly.

HB: Looking back, was there a moment that really shaped your journey?

CC: There have been many defining moments, but one that truly shaped my journey was recognising the potential to create a comprehensive luxury destination. While Ravissant had already established itself in fine silverware, I saw an opportunity to expand into a holistic experience where elegance, wellness, and craftsmanship come together effortlessly.

That realization led to Blliis and our other ventures, each carefully designed to complement the other. It was a turning point that reinforced my belief in innovation, seamless integration, and offering customers not just luxury, but a way of life.

HB: What’s been the most rewarding part of your journey so far?

CC: The most rewarding part of this journey has been seeing our vision come to life—watching Ravissant, Blliis, and our other ventures grow into brands that people not only appreciate but connect with.

Hearing from customers who cherish our silverware as heirlooms or those who find relaxation and rejuvenation at Blliis is truly fulfilling. It’s not just about creating luxury products or services; it’s about enhancing lifestyles and making a lasting impact. Knowing that what we’ve built brings joy, elegance, and well-being to people’s lives makes every challenge worthwhile.

HB: What’s next for your brands? Anything exciting in the works?

CC: Growth and innovation are always at the heart of what we do. For Ravissant, we’re working on new collections that push the boundaries of craftsmanship while staying true to our legacy.

With Blliis, we’re enhancing our wellness and beauty experiences to offer something even more transformative. Beyond that, we’re exploring fresh concepts, unique collaborations, and ways to further refine our vision of luxury living. There’s plenty on the horizon, and we’re excited for what’s to come.

 

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