Will the new SKIMS Seamless Sculpt Face Wrap actually leave you snatched?

Kim Kardashian knows how to sell just about anything. From corset-tight shapewear to gravity-defying bras, SKIMS has become the go-to brand for sculpted silhouettes and viral body-enhancing basics. But the brand’s latest drop—the Seamless Sculpt Face Wrap—is marketing a different kind of contour.

Described as the brand’s “first-ever face innovation, made with signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support,” the $88 AUD accessory resembles something between a facelift recovery sling and a high-fashion balaclava.

Worn overnight and removed in the morning as part of your “morning shed”—a TikTok trend referring to the aftermath of excessive bedtime beauty rituals—the SKIMS Instagram account calls it a “must-have addition to your nightly routine.”

The reactions in the comments section have been mixed, from “What in the Hannibal is this?” to “Need to try this,” proving beauty lovers across the internet are divided.

But can a face wrap actually do… anything? Or is it just another beauty gimmick wrapped in Kardashian sheen?

We asked Sydney-based cosmetic doctor, Dr Yalda Jamali, for her unfiltered take.

What does the SKIMS Seamless Sculpt Face Wrap actually do?

While the exact benefits of the Face Wrap are vague, the product page claims it offers “strong, targeted compression for shaping and sculpting.” It also mentions ultra-soft jaw support and promotes it as suitable for easy, everyday wear. But according to Dr Jamali, “it’s unlikely this would give any long-term benefit.”

“The only instance in which it may be useful is to reduce post-surgical swelling or help with pain relief, but even then, I’m not sure if it’s tight enough, and I would follow what the plastic surgeon recommends,” she says. “It’s a similar-shaped sling to the one used post-facelift.”

What is a ‘morning shed’ – and should you be doing it?

In a video shared by SKIMS, beauty and lifestyle creator Jasmine Alisha removes the wrap with the caption “morning shed made even better” and a glowing testimonial about her jawline. The idea? The more you do to your face overnight, the less you’ll need in the morning.

Think: castor oil stomach packs, mouth tape, heatless curls, face tape—and now, the SKIMS Face Wrap.

While a few of these tools (like heatless curls) can preserve hair health or save styling time, most of the “morning shed” products have limited science to back them up.

“We do not need to be going to bed like this and peeling off so many layers of bandages around our face and mouths,” says Dr Jamali.

“Can we also imagine a world where men are marketed to like this? It preys on the vulnerability of women around appearance and ageing.”

What does collagen yarn actually do?

One of the Face Wrap’s big selling points is its collagen-infused yarn. But Dr Jamali says the name is just that—marketing.

“‘Collagen yarn’ does not equate to increased collagen in the skin,” she explains. “Collagen synthesis happens in the middle layer of your skin, the dermis, and it’s a very complicated process. I wish it were as easy as adding yarn on top of your skin.”

She adds that the cells responsible for collagen synthesis actually require significant stimulation to upregulate collagen production. In short, it’s doubtful a topical wrap can trigger true collagen regeneration.

Is anyone actually buying it?

Despite the cynicism, yes—the product sold out within 24 hours of launch. Even if results are questionable, it’s undeniably a viral moment—and one perfectly packaged in Kardashian polish.

Personally, I’ll be glued to TikTok, waiting for the #skimsseamlesssculptfacewrap reviews to roll in—mostly to see if anyone’s actually buying the hype.

So what does work?

According to Dr Jamali, the answer is refreshingly simple: skincare, science, and consistency.

“A consistent skincare routine including a wash, retinol, and peptide-rich moisturisers will benefit the skin so much more in the evening—and there’s evidence for this.”

“If you want to give the skin a bigger kick, then in-clinic treatments are where to spend money, rather than on these bandages.”

As for the elusive “snatched jawline”? She doesn’t sugar-coat it. “These sharply defined jawlines are rarely given to us naturally and require a fair amount of surgical and non-surgical in-clinic work.”

The verdict?

If your aesthetic leans more compression-core than clinical, the SKIMS Face Wrap may scratch that viral itch. But for long-term results? Save your money—and talk to your derm.

All images: Courstey @SKIMS

This article originally appeared on Harper'sBazaar.com/au


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