Clean beauty brands you should have on your radar
It's time to slow down our beauty rituals.

A lot has been said about slow beauty. Discussions about how we can keep our skin radiant while still doing right by the plant have taken a front seat. And rightly so. It’s about time we inculcate some clean practices in our rituals and strive to be sustainable.
It’s all about rethinking our daily beauty and skincare routines and introducing products that care about our environment as much as they care about our skin. We’ve rounded up a list of brands that don’t compromise on this philosophy.
Call of the Valley
Call of the Valley prioritises slow and clean beauty philosophy. The brand is extremely transparent in what they do. They do not use heat, harmful methods, or heavy machinery to make its products. Handcrafted from start to finish, their formulations are simple and do no harm to nature. In fact, they are extremely careful in preserving the integrity of the natural resources and keep the raw materials they use as pure and unadulterated as possible.
Pahadi Local
This four-year-old brand has been bringing us skincare and wellness products from the Himalayas in their most unadulterated and pure form. With a strict source-to-bottle philosophy, all the products are macro-filtered with a muslin cloth to keep the integrity of the raw materials intact. Their bestsellers range from an Apricot Kernel Oil that works hard to nourish your body and face to a Saffron Mountain Mist which is made by steam distilling rare saffron from Kashmir.
Thank You Farmer
We’ve all used and overused the Thank You Farmer Sun Project Silky Calming Sun Stick. It is a cult-favourite product that achieved virality because of its ability to do its job well while still allowing the user to keep their conscious clean. The objective of Thank You Farmer is to produce cosmetics that help achieve healthy skin without burdening the environment. They use all-natural farm-grown ingredients to create non-irritating and gentle formulas that nourish the skin with regular use.
Bindt Beauty
The brainchild of model and influencer Bindya Devi Talluri, Bindt Beauty is a clean, minimalist make-up brand with products that do what they promise. They use all-natural ingredients to formulate their make-up to ensure it is gentle on the skin while still covering and enhancing.
82°E
82°E's mission is to make the practice of self-care an active part of everyone’s daily lives. Their products combine the goodness of natural ingredients with the power of science to nourish the mind, body, and spirit. From Turmeric to Ashwagandha, this Deepika Padukone-owned brand uses natural ingredients and holistic practices that have been a part of our skincare routine for generations, to help us embark on a path of self-care.