10 skincare and haircare brands we’re betting on for the future

We’re all privy to the sheer volume of new beauty names emerging on our screens and shelves every single day, and while that makes the industry an exciting space to be in, it also makes it harder to survive. 

The brands that manage to make a mark do so with a solid combination of great product, smart decision-making—financial and otherwise—and a great deal of resilience. Our edit of brands features a mix of names that show promise for the future, with formulas that work, and messaging that’s succinct and impactful. Go on, dip into them with confidence; they have our seal of approval.

FHAIR 

A performance-backed ingredient list, results-driven formulas, packaging that’s far from standard, and a celebrity hair expert for a founder; Florian Hurel’s Fhair wins on every count. There’s a range for every concern: coloured hair, thinning, sensitivity, and something for everyday use. 

Our pick: Volume Up Shampoo and Conditioner, ₹2,199 for 250ml each

DEARIST 

Simple, clean, effective—Dearist is out to pare back your beauty routine and heal your skin and hair with products that don’t need any guesswork. Expect a mindfully curated range of single-ingredient-led jars and bottles that detoxify, treat, and nourish. 

Our pick: Brightening Mask, ₹1,350 for 200gm

AMINU 

One of the first Indian labels to spotlight globally loved ingredients without going down the trend-driven bandwagon, Aminu boasts a growing list of loyalists today. It’s likely that you either love their products or simply haven’t tried them yet. 

Our pick: Copper Peptide Serum, ₹4,600 for 30ml 

FAE BEAUTY 

Even though Fae Beauty boasts a larger makeup roster (and a great one at that), they’re one of the few brands that have managed to enter the skincare space successfully, too. Formulas that tick all the right boxes across cleansers, toners, a moisturiser, and sunscreen. 

Our pick: SPF Juice, ₹399 for 50ml

OFF DAYS 

Few hairstylists receive the kind of love Rod Anker does for his seemingly effortless cuts. He’s poured the same ease into haircare products that come without extravagant and ridiculous promises, instead delivering on all the right ones. 

Our pick: Hair Serum, ₹890 for 50ml

DAB TO FAB 

Products that multitask? A sun hat instead of yet another sunscreen? It’s no surprise that Dab To Fab has already found a solid set of consumers who always have backups for their backups. 

Our pick: Spark Change Moisturiser, ₹2,650 for 50ml

PAHADI LOCAL 

True to their name, Pahadi Local brings the best of Himalayan ingredients to every product. It’s a reflection of quiet luxury in beauty with accessible price points, products that work, and bottles and jars that feel like they’re straight out of an apothecary.

Our pick: Apricot Kernel Oil, ₹698 for 100ml

ILEM JAPAN 

They created space for Japanese ingredients in India long before the infamous matcha showed up on everyone’s must-consume list. Every kind of product you could want to achieve peak mochi skin. 

Our pick: Hydrating Bio-Cellulose Face Mask, ₹1,850

SOHRAI 

If you’re tired of the same Indian ingredients circulating across every brand, look to Sohrai for its focus on the nourishing, anti-inflammatory mahua oil. From a cleanser to face oil and even a mosquito shield spray, it does the job in every form. 

Our pick: Gentle Cleansing Splash, ₹495 for 100ml

RAISE 

A game changer from the get-go, Raise boasts a portfolio consisting of bond treatments, scalp scrubs and serums alike. Think high-performance formulas that are usually part of luxury brand portfolios without the heavy price tags. 

Our pick: Pep Talk Leave-In Bond Treatment, ₹1,999 for 50ml

This article first appeared in the August-September 2025 issue of Harper's Bazaar India

All images: The brands
 

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